Geometric Growth vs. Linear Growth Businesses with neither viral effects nor network effects tend to produce linear, straight-line growth. Linear growth can produce a business, but not the kind of high impact, exciting growth we’re all looking for. We all want the green-line growth curve, but it is not a network effect. It’s a growth curve. Founders should push themselves and their teams to reach geometric growth. Network effect businesses, once they hit the tipping point, typically show this type of geometric growth. Read more about Geometric vs. Linear Growth 38
The Network Effects Bible Page 37 Page 39