Same-side network effects are direct network effects that occur on the same side of a multi-sided Same-Side (2-sided or N-sided) network. A platform like Microsoft’s OS, for instance, has a same-side network effect because Microsoft users directly benefit from an increase in other same-side users Network Effects (on the demand side of the platform) since they can interchange Word, Excel, and other files with a greater number of people. This makes both the platform itself and applications developed on Read more about Same-Side the platform more valuable for users. Network Effects 26