Reinforcement An important thing to know about network effects is that once you have one going, it’s much easier to build all the other defensibilities on top of it, including other network effects. This “reinforcement effect” is often underappreciated by Founders, especially when they’re preoccupied with growth. Continually looking for and launching new defensibilities is important because they reinforce each other. The more you have going the better, as long as you don’t lose operational focus in the process. Read more about Reinforcement 41