Disintermediation Disintermediation is a vulnerability that mostly applies to Marketplaces and Market Networks. It happens when, after initially connecting through a marketplace or market network product, users take future transactions off the product and transact directly, without paying a fee to the marketplace. For example, you might hire someone to build IKEA furniture using Taskrabbit, and then exchange numbers so that you can hire them for future jobs directly. This is a significant problem for marketplaces and market networks because repeat purchase is critical to most transactional networks. To help prevent disintermediation, you can provide tools, reputation, insurance, compliance, leads and other incentives. Read more about Disintermediation 35