INDIA ORGANIC PERSONAL CARE PRODUCTS MARKET 2026

FY2016 –FY2026 INDIA ORGANIC PERSONAL CARE PRODUCTS MARKET FORECAST AND OPPORTUNITIES Published: February 2021 www.techsciresearch.com MARKET INTELLIGENCE . CONSULTING

Table of Content S. No. Contents 1. Product Overview 2. Research Methodology 3. Executive Summary 4. Impact of COVID-19 on India Organic Personal Care Products Market 5. India Organic Personal Care Products Market Outlook 5.1. Market Size & Forecast 5.1.1. By Value 5.2. Market Share & Forecast 5.2.1. By Product Type (Skin Care, Bath and Shower Products, Color Cosmetic Products and Perfumes & Deodorants) 5.2.2. By Distribution Channel (Beauty Parlors/Salons, Multi Branded Retail Stores, Online Channels, Supermarkets/Hypermarkets, Exclusive Retail Stores & Others) 5.2.3. By Region 5.2.4. By Company (FY2020) 5.3. Product Market Map (By Product Type) 5.4. Product Market Map (By Distribution Channel) 5.5. Product Market Map (By Region) 6. India Organic Skin Care Market Outlook 6.1. Market Size & Forecast 6.1.1. By Value 6.2. Market Share & Forecast 2

Table of Content S. No. Contents 6.2.1. By Product Type (Body Care, Facial Care, Others) 6.2.2. By Distribution Channel 6.3. Pricing Analysis 7. India Organic Bath & Shower Products Market Outlook 7.1. Market Size & Forecast 7.1.1. By Value 7.2. Market Share & Forecast 7.2.1. By Product Type (Soap, Body Wash/Shower Gel) 7.2.2. By Distribution Channel 7.3. Pricing Analysis 8. India Organic Color Cosmetic Products Market Outlook 8.1. Market Size & Forecast 8.1.1. By Value 8.2. Market Share & Forecast 8.2.1. By Product Type (Facial Makeup, Hair Makeup, Others) 8.2.2. By Distribution Channel 8.3. Pricing Analysis 9. India Organic Perfumes & Deodorants Market Outlook 9.1. Market Size & Forecast 9.1.1. By Value 9.2. Market Share & Forecast 9.2.1. By Product Type (Perfumes & Deodorants) 9.2.2. By Distribution Channel 9.3. Pricing Analysis 3

Table of Content S. No. Contents 10. Market Dynamics 10.1. Drivers 10.2. Challenges 11. Market Trends and Developments 12. Policy and Regulatory Landscape 13. India Economic Profile 14. Competitive Landscape 14.1. Forest Essentials 14.2. Lotus Herbal Pvt. Ltd. (Lotus Organics) 14.3. Kama Ayurveda Pvt. Ltd. 14.4. Vaadi Herbals Pvt. Ltd. 14.5. Organic India Pvt. Ltd. 14.6. Amishi Consumer Technologies Private Limited (The Moms Co.) 14.7. Idam Natural Wellness Pvt. Ltd (Bella Vita Organic) 14.8. Syscom Organic World Private Limited (Organic Harvest) 14.9. The Himalayan Organics India 14.10. Juicy Chemistry Private Limited 14.11. Greenberry Organics 15. Strategic Recommendations 16. About Us & Disclaimer 4

Scope of Report Product of Interest (POI): Organic Personal Care Products Organic personal care products are produced from plant ingredients and do not contain chemicals such as parabens, petrochemicals and phthalates, among others. Organic personal care products can be categorized into following categories — skin care, bath & showerproducts, color cosmetic products, perfumes & deodorants. Market Segmentation PRODUCT TYPE DISTRIBUTION CHANNEL • Skin Care • Exclusive Retail Year Range • Bath and Shower Stores/Multibranded Retail Products Stores Review Period • Color Cosmetic • Supermarkets/Hypermarkets FY2016 – FY2019 Products • Online Channels Base Year • Perfumes & • Beauty Parlors/Salons FY2020 Deodorants • Others Estimated Year REGION FY2021 • West Forecast Period • North FY2022 – FY2026 • South • East 5

RESEARCH METHODOLOGY © TechSci Research 6

Research Methodology Market Formulating Developing List Data Data Data Profiling Questionnaire of Respondents Collection Validation Analysis In-depth secondary In order to conduct List of industry TechSci conducted Data obtained as a The data was scrutinized research was conducted to result of primary using MS-Excel, statistical determine top players in industry experts’ players and industry interviews with tools and internal the India Organic Personal interviews, TechSci specialists was industry experts and and secondary proprietary database to Care Products market, formulated a detailed developed. industry players for research was obtain qualitative and overall market size and discussion guide. data collection and validated through quantitative insights about segmental market size. verification. rigorous the India Organic Personal triangulation. Care Products market. Primary Research Desk Research Company Analysis ✓ Identifying Key Opinion ✓ Recent Developments ✓ Market Participants Data Data Filter Research & Actionable Business ✓ Market Changing ✓ Key Strengths Collection & Analysis Intelligence Insights Solution Leaders Aspects/Dynamics ✓ Questionnaire Design ✓ Government Policies ✓ In-depth Interviews ✓ Conclusion Primary Research Secondary Paid Sources Research ✓ LinkedIn ✓ Company Websites ✓ Factiva ✓ TechSci Internal ✓ Company Annual ✓ Hoovers Database Reports ✓ White Paper Study ✓ Financial Reports ✓ Investor Presentations ✓ Regulatory Body ✓ Associations, etc. 7

Research Methodology Baseline Methodology Our dedicated team of industry experts has monitored and analyzed various aspects of India Organic Personal Care Products market. The team has analyzed the outlook of various segments of this market, while considering the major influencing factors such as increasing adoption of western culture and lifestyle and increasing number of beauty salons. The study includes market forecasting, which would enable our clients to take better decisions while planning their strategy to achieve sustainability in the organic personal care products market. Methodology Followed for Calculation of Market Size: • Market Size By Value: Market size, in terms of value, for the year FY2020 was calculated based on information collected through exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders, such as organic personal care products companies, channel partners, market influencers and end users, industry experts, and other industry participants. • The team interviewed more than 15 – 20 organic personal care products companies, 45 – 50 channel partners, 80 – 100 end users, and 15 – 20 industry experts and other value chain stakeholders in India Organic Personal Care Products market to obtain the overall market size from FY2016 to FY2020, which was validated by the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data during FY2016-FY2020. 8

Research Methodology • Respondents were asked about the current and future market growth rates, market shares by product type, by distribution channel, by region, by company. Removing the outlier responses, the geometric mean of growth estimates and supplier wise revenue shares generated across various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further triangulated from other stakeholders. Methodology Followed for Calculation of Market Shares: • Market shares by product type, by distribution channel, by region, by company were calculated based on the responses received through primary surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from various segments of Organic Personal Care Products market. The final shares were calculated by taking the geometric mean of the responses gathered from key opinion leaders after eliminating the outliers. Methodology Followed for Forecasting: • TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in SPSS/Tableau Software. • Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast India Organic Personal Care Products market, TechSci Research used various forecast techniques such as: ✓ Moving Average ✓ Time Series Analysis ✓ Regression Analysis ✓ Econometric and Judgmental Analysis 9

Research Methodology TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also used the impact analysis during short, medium and long term period to estimate the demand and to reach accurate market numbers. It should be noted that the figures compiled are only for the organized market including market share data. Partial List of Companies Interviewed Key Secondary Sources ▪ Lotus Herbal Pvt. Ltd. (Lotus Organics) ▪ World Bank ▪ Organic India Pvt. Ltd. ▪ TechSci Research Proprietary Database & Knowledge ▪ Amishi Consumer Technologies Private Limited Repository (The Moms Co.) ▪ Company Annual Reports ▪ Forest Essentials ▪ Industry Magazines & Reports ▪ Vaadi Herbals Pvt. Ltd. ▪ News Dailies ▪ Idam Natural Wellness Pvt. Ltd (Bella Vita Organic) ▪ Credible Paid Databases ▪ Syscom Organic World Private Limited (Organic ▪ India Cosmetic Association Harvest) ▪ Ministry of Commerce ▪ The Himalayan Organics ▪ India Beauty & Hygiene Association ▪ Juicy Chemistry Private Limited ▪ All India Cosmetic Manufacturers Association ▪ Greenberry Organics 10

Industry Brief According to the report released by TechSci Research, ‘India Organic Personal Care Products Market By Product Type (Skin Care, Bath and Shower Products, Color Cosmetic Products and Perfumes & Deodorants), By Distribution Channel (Exclusive Retail Stores/Multibranded Retail Stores, Supermarkets/Hypermarkets, Online Channels, Beauty Parlors/Salons, Others), By Region, Competition Forecast & Opportunities, FY2026’, the organic personal care products market in India was valued at USD571.43 million in FY2020 and is projected to advance with a CAGR of 14.69% in the forecast period to reach USD1,239.04 million in FY2026. Many companies in the industry have resorted to innovating the current product line by improving packaging, product quality, and marketing with proper product placements especially in metro cities. These are the regions of the country where adaptation of organic products is increasing as compared to other less urbanized areas. Companies are launching better products in simple and daily use segments like lip care and oils which is helping the market players to attain better market shares in the country. Most of the consumers in India are recommendation driven or change their perspective after sample usage of products. Such sample usages and recommendations are provided mostly by parlors and salons. Moreover, people tend to use better products in parlors while getting ready for marriages and parties, and nowadays they are turning towards organic products more generously. Rising awareness among consumers pertaining to different brands and natural products in order to achieve higher value for money is being witnessed across the country. Changing consumer behavior and habits are compelling the manufacturers to offer superior, urbane as well as consumer centric products. On the basis of distribution channel the India organic personal care products market is categorized into Exclusive Retail Stores/Multibranded Retail Stores, Supermarkets/Hypermarkets, Online Channels, Beauty Parlors/Salons, Others. Among them the online distribution channel is projected to witness significant growth in the forecast period. Online sales channel is the emerging distribution channel in the organic personal care products market. The advent of online channel has allowed consumers to easily surf through catalogs without doing the rounds of stores thus making shopping extremely convenient. Moreover, owing to rising digital and social media penetration, combined with rising penetration of smartphones have led to increasing awareness and aspirations for latest trends in the product offerings. Thus, companies which are still operating through offline channel only need to strengthen their business model by adding online channel as well. Demand for price-competitive and variety of organic personal care products is increasing across the country, and to make the most of this lucrative opportunity, many new entrants as well as existing players are adopting aggressive marketing strategies through multiple platforms to improve availability as well as accessibility of their products. Some of the major players operating in the India personal care products market are Lotus Herbal Pvt. Ltd. (Lotus Organics), Organic India Pvt. Ltd., Amishi Consumer Technologies Private Limited (The Moms Co.), Forest Essentials, Vaadi Herbals Pvt. Ltd., Idam Natural Wellness Pvt. Ltd (Bella Vita Organic), Syscom Organic World Private Limited (Organic Harvest), The Himalayan Organics, Juicy Chemistry Private Limited, and Greenberry Organics. Organic personal care products manufacturers are focusing more on tie-ups and mergers with nationally well-known salon and parlor chains in order to benefit marketing of the brands at a relatively higher pace. “In the recent years, there has been an increasing awareness among men about personal care and wellness. Specifically, men in the age group of 16- 55 years have become interested in authentic natural skin care products. Moreover, the trend of growing beard is gaining popularity, which has led to a surge in demand for beard oil and conditioners. And hence, the organic personal care products market is observed to grow more magnificently in comingtimes.”, said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm. 11

Sample Data -Snapshot India Organic Personal Care Products Market Size, By Value (USD Million), FY2016-FY2026F CAGR (FY2016-FY2020) CAGR (FY2021E-FY2026F) By Value: xx% By Value: xx% FY2016 FY2017 FY2018 FY2019 FY2020 FY2021E FY2022F FY2023F FY2024F FY2025F FY2026F India Organic Personal Care Products Market Share, By Product Type, By Value, FY2016-FY2026F FY2016 FY2017 FY2018 FY2019 FY2020 FY2021E FY2022F FY2023F FY2024F FY2025F FY2026F Skin Care 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% Bath & Shower Products 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% Color Cosmetics Products 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% Perfumes & Deodrants 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% India Organic Perfumes & Deodorants MarketShare, By Product Type, By Value, FY2016-FY2026F FY2016 FY2017 FY2018 FY2019 FY2020 FY2021E FY2022F FY2023F FY2024F FY2025F FY2026F Perfumes 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% Deodorants 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 12

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