Residential Water Purifier Market 2027
2017 – 2027 GLOBAL RESIDENTIAL WATER PURIFIERS MARKET FORECASTANDOPPORTUNITIES Published: FEBRUARY 2022 www.techsciresearch.com MARKET INTELLIGENCE . CONSULTING
Table of Contents S. No. Contents 1. Product Overview 2. Research Methodology 3. Executive Summary 4. Voice of Customer 4.1. Brand Awareness 4.2. Factors Affecting Purchase Decision 4.3. Frequency of Usage 4.4. Challenges Faced Post Purchase 5. Global Residential Water Purifiers Market Outlook 5.1. Market Size & Forecast 5.1.1. By Value 5.1.2. By Volume 5.2. Market Share & Forecast 5.2.1. By Technology (RO, Media, UV, UF and Others {Nanofiltration}) 5.2.2. By Sales Channel (Direct and Indirect) 5.2.3. By Region (Asia-Pacific, North America, South America, Middle East & Africa and Europe) 5.2.4. By Company (2021) 5.3. Market Map (By Region, By Technology, By Sales Channel) 6. Asia-Pacific Residential Water Purifiers Market Outlook 6.1. Market Size & Forecast © TechSci Research 2
Table of Contents S. No. Contents 6.1.1. By Value 6.1.2. By Volume 6.2. Market Share & Forecast 6.2.1. By Technology 6.2.2. By Sales Channel 6.2.3. By Country 6.2.3.1. China Residential Water Purifiers Market Outlook 6.2.3.1.1. Market Size & Forecast 6.2.3.1.1.1. By Value 6.2.3.1.2. Market Share & Forecast 6.2.3.1.2.1. By Technology 6.2.3.2. India Residential Water Purifiers Market Outlook 6.2.3.2.1. Market Size & Forecast 6.2.3.2.1.1. By Value 6.2.3.2.2. Market Share & Forecast 6.2.3.2.2.1. By Technology 6.2.3.3. South Korea Residential Water Purifiers Market Outlook 6.2.3.3.1. Market Size & Forecast 6.2.3.3.1.1. By Value 6.2.3.3.2. Market Share & Forecast 6.2.3.3.2.1. By Technology 6.2.3.4. Japan Residential Water Purifiers Market Outlook © TechSci Research 3
Table of Contents S. No. Contents 6.2.3.4.1. Market Size & Forecast 6.2.3.4.1.1. By Value 6.2.3.4.2. Market Share & Forecast 6.2.3.4.2.1. By Technology 6.2.3.5. Malaysia Residential Water Purifiers Market Outlook 6.2.3.5.1. Market Size & Forecast 6.2.3.5.1.1. By Value 6.2.3.5.2. Market Share & Forecast 6.2.3.5.2.1. By Technology 6.2.3.6. Vietnam Residential Water Purifiers Market Outlook 6.2.3.6.1. Market Size & Forecast 6.2.3.6.1.1. By Value 6.2.3.6.2. Market Share & Forecast 6.2.3.6.2.1. By Technology 6.2.3.7. Taiwan Residential Water Purifiers Market Outlook 6.2.3.7.1. Market Size & Forecast 6.2.3.7.1.1. By Value 6.2.3.7.2. Market Share & Forecast 6.2.3.7.2.1. By Technology 7. North America Residential Water Purifiers Market Outlook 7.1. Market Size & Forecast 7.1.1. By Value © TechSci Research 4
Table of Contents S. No. Contents 7.1.2. By Volume 7.2. Market Share & Forecast 7.2.1. By Technology 7.2.2. By Sales Channel 7.2.3. By Country 7.2.3.1. United States Residential Water Purifiers Market Outlook 7.2.3.1.1. Market Size & Forecast 7.2.3.1.1.1. By Value 7.2.3.1.2. Market Share & Forecast 7.2.3.1.2.1. By Technology 7.2.3.2. Canada Residential Water Purifiers Market Outlook 7.2.3.2.1. Market Size & Forecast 7.2.3.2.1.1. By Value 7.2.3.2.2. Market Share & Forecast 7.2.3.2.2.1. By Technology 7.2.3.3. Mexico Residential Water Purifiers Market Outlook 7.2.3.3.1. Market Size & Forecast 7.2.3.3.1.1. By Value 7.2.3.3.2. Market Share & Forecast 7.2.3.3.2.1. By Technology 8. Europe Residential Water Purifiers Market Outlook 8.1. Market Size & Forecast © TechSci Research 5
Table of Contents S. No. Contents 8.1.1. By Value 8.1.2. By Volume 8.2. Market Share & Forecast 8.2.1. By Technology 8.2.2. By Sales Channel 8.2.3. By Country 8.2.3.1. Russia Residential Water Purifiers Market Outlook 8.2.3.1.1. Market Size & Forecast 8.2.3.1.1.1. By Value 8.2.3.1.2. Market Share & Forecast 8.2.3.1.2.1. By Technology 8.2.3.2. Germany Residential Water Purifiers Market Outlook 8.2.3.2.1. Market Size & Forecast 8.2.3.1.1.1. By Value 8.2.3.2.2. Market Share & Forecast 8.2.3.2.2.1. By Technology 8.2.3.3. United Kingdom Residential Water Purifiers Market Outlook 8.2.3.3.1. Market Size & Forecast 8.2.3.3.1.1. By Value © TechSci Research 6
Table of Contents S. No. Contents 8.2.3.3.2. Market Share & Forecast 8.2.3.3.2.1. By Technology 8.2.3.4. Spain Residential Water Purifiers Market Outlook 8.2.3.4.1. Market Size & Forecast 8.2.3.4.1.1. By Value 8.2.3.4.2. Market Share & Forecast 8.2.3.4.2.1. By Technology 8.2.3.5. Italy Residential Water Purifiers Market Outlook 8.2.3.5.1. Market Size & Forecast 8.2.3.5.1.1. By Value 8.2.3.5.2. Market Share & Forecast 8.2.3.5.2.1. By Technology 9. Middle East & Africa Residential Water Purifiers Market Outlook 9.1 Market Size & Forecast 9.1.1. By Value 9.1.2. By Volume 9.2. Market Share & Forecast 9.2.1. By Technology 9.2.2. By Sales Channel 9.2.3. By Country 9.2.3.1. South Africa Residential Water Purifiers Market Outlook 9.2.3.1.1. Market Size & Forecast © TechSci Research 7
Table of Contents S. No. Contents 9.2.3.1.1.1. By Value 9.2.3.1.2. Market Share & Forecast 9.2.3.1.2.1. By Technology 9.2.3.2. Saudi Arabia Residential Water Purifiers Market Outlook 9.2.3.2.1. Market Size & Forecast 9.2.3.2.1.1. By Value 9.2.3.2.2. Market Share & Forecast 9.2.3.2.2.1. By Technology 9.2.3.3. UAE Residential Water Purifiers Market Outlook 9.2.3.3.1. Market Size & Forecast 9.2.3.3.1.1. By Value 9.2.3.3.2. Market Share & Forecast 9.2.3.3.2.1. By Technology 9.2.3.4. Nigeria Residential Water Purifiers Market Outlook 9.2.3.4.1. Market Size & Forecast 9.2.3.4.1.1. By Value 9.2.3.4.2. Market Share & Forecast 9.2.3.4.2.1. By Technology 9.2.3.5. Iran Residential Water Purifiers Market Outlook 9.2.3.5.1. Market Size & Forecast 9.2.3.5.1.1. By Value 9.2.3.5.2. Market Share & Forecast 9.2.3.5.2.1. By Technology © TechSci Research 8
Table of Contents S. No. Contents 10. South America Residential Water Purifiers Market Outlook 10.1. Market Size & Forecast 10.1.1. By Value 10.1.2. By Volume 10.2. Market Share & Forecast 10.2.1. By Technology Type 10.2.2. By Sales Channel 10.2.3. By Country 10.2.3.1. Brazil Residential Water Purifiers Market Outlook 10.2.3.1.1. Market Size & Forecast 10.2.3.1.1.1. By Value 10.2.3.1.2. Market Share & Forecast 10.2.3.1.2.1. By Technology 10.2.3.2. Colombia Residential Water Purifiers Market Outlook 10.2.3.2.1. Market Size & Forecast 10.2.3.2.1.1. By Value 10.2.3.2.2. Market Share & Forecast 10.2.3.2.2.1. By Technology © TechSci Research 9
Table of Contents S. No. Contents 10.2.3.3. Argentina Residential Water Purifiers Market Outlook 10.2.3.3.1. Market Size & Forecast 10.2.3.3.1.1. By Value 10.2.3.3.2. Market Share & Forecast 10.2.3.3.2.1. By Technology 11. Market Dynamics 11.1. Drivers 11.2. Challenges 12. Market Trends and Developments 13. Trade Dynamics 13.1. Import 13.2. Export 13.3. Trade Balance 14. Value Chain and Profitability Analysis 15. List of Major Channel Partners 16. Impact of COVID-19 on Global Residential Water Purifiers Market 17. Competitive Landscape 17.1. Midea Group Co. Ltd. 17.2. Coway Co. Ltd. 17.3. Brita GmbH 17.4. A.O. Smith Corporation © TechSci Research 10
Table of Contents S. No. Contents 17.5. Eureka Forbes Limited 17.6. Culligan International Company 17.7. BWTHolding GmbH 17.8. Unilever PLC 17.9. Panasonic Corporation 17.10. Kent RO Systems Limited 18. Strategic Recommendations 19. About Us & Disclaimer © TechSci Research 11
Product Overview
Scope of Report Product of Interest (POI): Residential Water Purifiers A water purifier is a device that removes unwanted chemicals and biological impurities from water acquired from water bodies such as rivers and lakes to generate pure drinking water suitable for human consumption or household usage. The scope includes water purifiers used in residential sector for personal use. GLOBAL RESIDENTIAL WATER PURIFIERS MARKET Market Segmentation BY TECHNOLOGY BY SALES CHANNEL Year Range • RO • Direct • Media • Indirect • UV Review Period • UF • Others (Nanofiltration) 2017 – 2020 BY REGION Base Year • Asia-Pacific 2021 • North America • Europe Estimated Year • Middle East & Africa 2022 • South America Forecast Period 2023 – 2027 © TechSci Research 13
Research Methodology
Research Methodology Market Formulating Developing list Data Data Data Profiling Questionnaire of Respondents Collection Validation Analysis In-depth secondary In order to conduct List of industry TechSci conducted Data obtained as a The data was scrutinized research was conducted to industry experts’ players and industry interviews with result of primary using MS-Excel, statistical determine top players in interviews, TechSci specialists was industry experts and and secondary tools and internal the global residential formulated a detailed developed. industry players for research was proprietary database to water purifiers market, discussion guide. data collection and validated through obtain qualitative and overall market size and verification. rigorous quantitative insights about segmental market size. triangulation. the global residential water purifiers market. Primary Research Desk Research Company Analysis ✓ Identifying Key Opinion ✓ Recent Developments ✓ Market Participants Data Data Filter Research & Actionable Business Leaders ✓ Market Changing ✓ Key Strengths Collection & Analysis Intelligence Insights Solution Aspects/Dynamics ✓ Questionnaire Design ✓ Government Policies ✓ In-depth Interviews ✓ Final Conclusion Primary Research Secondary Paid Sources Research ✓ LinkedIn ✓ Company Websites ✓ Factiva ✓ TechSci Internal ✓ Company Annual ✓ Hoovers Database Reports ✓ White Paper Study ✓ Financial Reports ✓ Investor Presentations ✓ Regulatory Body ✓ Associations, etc. © TechSci Research 15 15
Research Methodology Baseline Methodology Our dedicated team of industry experts has monitored and analyzed various aspects of the global residential water purifiers market. The team has analyzed the outlook of various segments of this market, while considering the major influencing factors such as increasing water borne diseases, increasing disposable income, continuous change in consumer tastes and preferences and increasing innovation in existing offerings. The study includes market forecasting, which would enable our clients to take better decisions while planning their strategy to achieve sustainability in the global residential water purifiers market. Methodology Followed for Calculation of Market Size: • Market Size by Value & Volume: Market size, in terms of value & volume, for the year 2021 was calculated based on information collected through exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders, such as Residential Water Purifiers companies, channel partners, market influencers & end users, industry experts, and other industry participants. • The team interviewed 20 residential water purifier companies, 300 end users, and 12 industry experts and other value chain stakeholders in the global residential water purifiers market to obtain the overall market size between 2017 and 2021, which was validated by the Delphi technique. Taking standard deviation into consideration, the market size was averaged out to arrive at the market size data during the historical period. © TechSci Research 16 16
Research Methodology • Respondents were asked about the current and future market growth rates, market shares by technology, by sales channel, by region and by company. Removing the outlier responses, the geometric mean of growth estimates and supplier wise revenue shares generated across various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further triangulated from the response received from other stakeholders depending upon the category of Residential Water Purifiers. Methodology Followed for Forecasting: • Market shares by technology, by sales channel, by region and by company were calculated based on the responses received through primary surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from various types of residential water purifier categories segments. The final shares were calculated by taking the geometric mean of the responses gathered from key opinion leaders after eliminating the outliers. • TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in SPSS/Tableau Software. • Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast the global residential water purifiers market, TechSci Research used various forecast techniques such as: ✓ Moving Average ✓ Time Series Analysis ✓ Regression Analysis ✓ Econometric and Judgmental Analysis Note: (a) Sum of some shares may not be 100% due to round off till two decimal places. © TechSci Research 17 17
Research Methodology TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also used the impact analysis during short, medium and long-term period to estimate and analyze the market demand scenario. The currency used in the report is the United States Dollar (USD), with the market size indicated in USD million. Partial List of Companies Interviewed Key Secondary Sources ▪ Midea Group Co. Ltd. ▪ World Bank ▪ Coway Co. Ltd. ▪ TechSci Research Proprietary Database & Knowledge ▪ Brita GmbH Repository ▪ A.O. Smith Corporation ▪ Company Annual Reports ▪ Eureka Forbes Limited ▪ Industry Magazines ▪ Culligan International Company ▪ BP Statistics ▪ BWT Holding GmbH ▪ Industry Reports ▪ Unilever PLC ▪ News Dailies ▪ Panasonic Corporation ▪ Credible Paid Databases ▪ Kent R O Systems Limited © TechSci Research 18 18
Industry Brief Global Residential Water Purifier Market is driven by surging demand for clean, pure and hygienic water for drinking purposes in the forecast period, 2023-2027. According to TechSci Research report, “Residential Water Purifier Market - Global Industry Size, Share, Trends, Competition, Opportunity and Forecast, 2017- 2027”, the global residential water purifier market was valued USD20783.78 million in 2021 and is forecast to grow at a CAGR of 13.43% through 2027. The market growth can beattributed to the factors like surging demand for clean, pure and hygienic water for drinking purposes. Growing prevalence of water borne diseases like cholera, diarrhea, typhoid, dysentery, hepatitis A, further drives the growth of the global residential water purifier market in the upcoming five years. In addition to this, growing population is expected to further upsurge the demand for water purifiers, and thereby support the growth of the global residential water purifier market in the next five years. Moreover, the population is highly concerned about consumption of clean water. Increasing health awareness and growing instances of infectious diseases aids the market growth. The demand for water purifiers further increases from the developing nations like India, Vietnam, Indonesia, etc. The quality of water in thesecountries is poor and causes health hazards. Technological advancement, consistent research for innovative product development and increased manufacturing of water purifiers further aids the growth of the global residential water purifiers market in the forecast years through 2027. Theglobal residential water purifiers market segmentation is based on technology, sales channel, regional distribution, and competitional landscape. Based on technology, the market is further segmented into RO, media, UV, UF, and others like nanofiltration, etc. RO technology is anticipated to hold the largest revenue shares of the market and dominate the market segment in the upcoming five years on the grounds of surging demand for purified drinking water. Usage of reverse osmosis technology further drives the growth of the global residential water purifiers market in the next five years. Reverse osmosis technology functions on the basic principle of movement of water from higher concentration to lower concentration with ability to filter out impurities larger than or equal to 0.3 micron. The water purifier with the RO technology has a partially permeable membrane that allows the transfer of water from one gradient to another. Basically, a partially permeable filter screen that can allow the passage of ions, minerals, and water molecules through but restricts the movements of impurities like microorganisms, and other larger chemical components. Through this method even the salt water can be converted into fresh drinkable water. But the system has a fault, that is restricts movement of certain larger mineral molecules and thus fresh water is drinkable but not healthy. Based on sales channel, the market is further differentiated between direct and indirect sales. Indirect sales are anticipated to hold the largest revenue shares of the market and dominate the market segment in the upcoming five years on grounds of surging demand for clean and purified water at home. Increasing residential infrastructures and corporate offices and the construction of the buildings further drives the growth of the global residential water purifier market in the next five years. Some of the market players, dominating the global residential water purifier market are Midea Group Co. Ltd., Coway Co. Ltd., Brita GmbH, A.O. Smith Corporation, Eureka Forbes Limited, Culligan International Company, BWT Holding GmbH, Unilever PLC, Panasonic Corporation, Kent R O Systems Limited “Asia Pacific region is anticipated to hold the largest revenue shares of the market and dominate the market in the upcoming five years due to higher demand for the product from the developing nations like India, Vietnam, China, Indonesia, etc. Rising prevalence of water-borne diseases and increasing consumer awareness regarding safe drinking water, and innovative products to purify the water. Water supply in the countries like Vietnam, Indonesia lacks proper piped system. Although the demand for water purifiers is increasing, the infrastructure and piped system required for a stable water supply in all the regions of these countries is difficult and are point of concerns. Increasing demand for purifier water as a concern against spreading infectious diseases are further substantiating the growth of the global residential water purifiers market in the forecast years. New market players may focus on the technological advancements and innovative product development along with increasing investments and establish their brands in the market,” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm. © TechSci Research 19
Sample Data -Snapshot Global Residential Water Purifiers Market Size, By Value (USD Million), 2017-2027F CAGR 2017-2021 CAGR 2022E-2027F By Value: xx% By Value: xx% 2017 2018 2019 2020 2021 2022E 2023F 2024F 2025F 2026F 2027F Value (USD Million) Europe Residential Water Purifiers Market Share, By Technology, By Value, 2017-2027F 2017 2018 2019 2020 2021 2022E 2023F 2024F 2025F 2026F 2027F RO 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% Media 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% UF 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% UV 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% Others 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% United Kingdom Residential Water Purifiers Market Share, By Technology, By Value, 2017-2027F 2017 2018 2019 2020 2021 2022E 2023F 2024F 2025F 2026F 2027F RO 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% Media 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% UF 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% UV 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% Others 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% © TechSci Research 20
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