SAUDI ARABIA PERSONAL GROOMING MARKET Analysis 2026

2016 – 2026 SAUDI ARABIA PERSONAL GROOMING MARKET FORECAST & OPPORTUNITIES www.techsciresearch.com MARKET INTELLIGENCE . CONSULTING

Scope of Report Product of Interest (POI): Personal Grooming Personal grooming refers to an art which helps individuals to clean and maintain their body parts. Human beings need to wash, clean their body parts to look good and for personal hygiene as well. Personal grooming helps in enhancing an individual’s self esteemandalsogoesalongwayindevelopinganattractivepersonality. Market Segmentation PRODUCT TYPE DISTRIBUTION CHANNEL Year Range • Hair Dryers • Multi-branded Electronic Stores • Hair Straighteners • Exclusive Brand Stores Review Period • Hair Curlers Supermarkets/Hypermarkets 2016 – 2019 • Trimmers & Shavers • Online Retail • Institutional Sales Base Year 2020 Estimated Year REGION END USER 2021 • Western Region • Individual Customer Forecast Period • Central Region • Institutional Customer • Eastern Region 2022 – 2026 • Rest of Saudi Arabia 2

Table of Contents S. No. Contents 1. Female Grooming: An Introduction & Classification 2. Research Methodology 3. Executive Summary 4. Voice of Customer- Female 5. Saudi Arabia Female Grooming Market Outlook 5.1. Market Size & Forecast 5.1.1. By Value & Volume 5.2. Market Share & Forecast 5.2.1. By Product Type (Hair Dryers, Hair Straighteners, Hair Curlers and Trimmers & Shavers) 5.2.2. By End User (Individual Customer and Institutional Customer) 5.2.3. By Distribution Channel (Multi-branded Electronic Stores, Exclusive Brand Stores, Supermarkets/Hypermarkets, Online Retail and Institutional Sales) 5.2.4. By Region (Western Region, Eastern Region, Central Region and Rest of Saudi Arabia) 5.2.5. By Company (2020) 5.3. Market Attractiveness Index (By Product Type; End User; Distribution Channel and Region) 6. Saudi Arabia Hair Dryers Market Outlook 6.1. Market Size & Forecast 6.1.1. By Value & Volume 6.2. Market Share & Forecast 6.2.1. By Product Type (Corded Vs Cordless) 6.2.2. By Distribution Channel (Multi-branded Electronic Stores, Exclusive Brand Stores, Supermarkets/Hypermarkets, Online Retail and Institutional Sales) 3

Table of Contents S. No. Contents 6.3. Pricing Analysis 7. Saudi Arabia Hair Straighteners Market Outlook 7.1. Market Size & Forecast 7.1.1. By Value & Volume 7.2. Market Share & Forecast 7.2.1. By Product Type (Ceramic, Titanium and Tourmaline) 7.2.2. By Distribution Channel (Multi-branded Electronic Stores, Exclusive Brand Stores, Supermarkets/Hypermarkets, Online Retail and Institutional Sales) 7.3. Pricing Analysis 8. Saudi Arabia Hair Curlers Market Outlook 8.1. Market Size & Forecast 8.1.1. By Value & Volume 8.2. Market Share & Forecast 8.2.1. By Product Type (Curlers Vs Crimpers) 8.2.2. By Distribution Channel (Multi-branded Electronic Stores, Exclusive Brand Stores, Supermarkets/Hypermarkets, Online Retail and Institutional Sales) 8.3. Pricing Analysis 9. Saudi Arabia Hair Trimmers & Shavers Market Outlook 9.1. Market Size & Forecast 9.1.1. By Value & Volume 9.2. Market Share & Forecast 9.2.1. By Distribution Channel (Multi-branded Electronic Stores, Exclusive Brand Stores, Supermarkets/Hypermarkets, Online Retail and Institutional Sales) 9.3. Pricing Analysis 4

Table of Contents S. No. Contents 10. COVID-19 Impact on Saudi Arabia Personal Grooming Market 11. Import & Export Analysis 12. Market Dynamics 12.1. Drivers 12.2. Challenges 13. Market Trends & Development 14. Policy & Regulatory Landscape 15. Saudi Arabia Economic Profile 16. Competitive Landscape 16.1. Competition Outlook 16.2. Company Profiles 16.2.1. Company Details 16.2.2. Products & Services 16.2.3. Financials (As Reported) 16.2.4. Key Market Focus & Geographical Presence 16.2.5. Recent Developments 16.2.6. Key Management Personnel 17. Strategic Recommendations 18. About Us & Disclaimer 5

RESEARCH METHODOLOGY

Research Methodology Market Formulating Developing List Data Data Data Profiling Questionnaire of Respondents Collection Validation Analysis In-depth secondary In order to conduct List of industry TechSci conducted Data obtained as a The data was scrutinized research was conducted to industry experts’ players and industry interviews with result of primary using MS-Excel, statistical determine top players in interviews, TechSci specialists was industry experts and and secondary tools and internal the Saudi Arabia personal formulated a detailed developed. industry players for research was proprietary database to groomingmarket, overall discussion guide. data collection and validated through obtain qualitative and market size and segmental verification. rigorous quantitative insights about market size. triangulation. the Saudi Arabia personal groomingmarket. Primary Research Desk Research Company Analysis ✓ Identifying Key Opinion ✓ Recent Developments ✓ Market Participants Data Data Filter Research & Actionable Business ✓ Market Changing ✓ Key Strengths Collection & Analysis Intelligence Insights Solution Leaders Aspects/Dynamics ✓ Questionnaire Design ✓ Government Policies ✓ In-depth Interviews ✓ Conclusion Primary Research Secondary Paid Sources Research ✓ LinkedIn ✓ Company Websites ✓ Factiva ✓ TechSci Internal ✓ Company Annual ✓ Hoovers Database Reports ✓ White Paper Study ✓ Financial Reports ✓ Investor Presentations ✓ Regulatory Body ✓ Associations, etc. 7

Research Methodology Baseline Methodology Our dedicated team of industry experts has monitored and analyzed various aspects of Saudi Arabia personal grooming market. The team has analyzed the outlook of various segments of this market, while considering the major influencing factors such as rising personal care products and increasing application of personal grooming. The study includes market forecasting, which would enable our clients to take better decisions while planning their strategy to achieve sustainability in Saudi Arabia personal grooming market. Methodology Followed forCalculation of Market Size: • Market Size by Value & Volume : Market size, in terms of value & volume, for the year 2020 was calculated based on information collected through exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders, such as personal grooming companies,suppliers,channel partners, end User, industry experts, and other industry participants. • Theteaminterviewedmorethan40–50personalgroomingcompanies,suppliers,180–200enduser,15–20industryexpertsandothervalue & volume chain stakeholders in the Saudi Arabia personal grooming market to obtain the overall market size from 2016 to 2020, which was validated by the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data during 2016-2020. 8

Research Methodology • Respondents were asked about the current and future market growth rates, market shares by product type, by end user, by distribution channel, by region and by company. Removing the outlier responses, the geometric mean of growth estimates and supplier wise revenue shares generated across various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segmentswerefurthertriangulated from other stakeholders. Methodology Followed forCalculation of Market Shares: • Market shares product type, by end user, by distribution channel, by region and by company were calculated based on the responses received through primary surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from various segments of personal grooming market. The final shares were calculated by taking the geometric mean of the responsesgathered fromkeyopinionleadersafter eliminating the outliers. Methodology Followed forForecasting: • TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in SPSS/TableauSoftware. • Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast Saudi Arabia personalgrooming market, TechSciResearchusedvariousforecasttechniquessuchas: ✓ Moving Average ✓ Time Series Analysis ✓ Regression Analysis ✓ Econometric and Judgmental Analysis 9

Research Methodology TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also used the impact analysis during short, medium and long term period to estimate the demand and to reach accurate market numbers. It shouldbenotedthatthefigures compiledareonlyfor the organized marketincluding market sharedata. Partial List of Companies Interviewed Key Secondary Sources ▪ Philips KSA ▪ World Bank ▪ Panasonic Middle East ▪ TechSci Research Proprietary Database & Knowledge ▪ Procter & Gamble SA (Pty) Ltd Repository ▪ GEEPAS KSA ▪ Company Annual Reports ▪ Conair ▪ Industry Magazines ▪ Dyson Saudi Arabia ▪ Industry Reports ▪ Wahl Clipper ▪ Statista ▪ Ali Zaid Al Quraishi & Brothers Company Ltd. ▪ News Dailies (Remington) ▪ Credible Paid Databases 10

Industry Brief According to TechSci report on, “Saudi Arabia Personal Grooming Market By Product Type (By Female {Hair Dryers, Hair Straighteners, Hair Curlers and Trimmers & Shavers}, By Males {Shavers and Trimmers}) By End User (Individual Customer and Institutional Customer) By Distribution Channel (Multi-branded Electronic Stores, Exclusive Brand Stores, Supermarkets/Hypermarkets, Online Retail, and Institutional Sales) By Region, Competition Forecast & Opportunities, 2026”, Saudi Arabia personal grooming market has shown promising growth in historical years until 2019 and is expected to continue its growth in upcoming forecast years 2021 to 2026. Saudi Arabia personal grooming market owes its growth to the factors like rising disposable income among the beauty conscious consumers, along with the rising trend of fulfilling every evolving beauty standard. Moreover, male consumers are more inclined to visit a barber shop or a hair care personal grooming center for their needs of haircut, shaving and trimming facial hair, while they follow their religious and personal beliefs regarding facial hair is supporting the anticipated growth of the Saudi Arabia personal grooming market in the upcoming five years. Along with the rise in the demand of hair care electronics there is also a surge in the demand of herbal and halal products in the innovative and eco-friendly packaging designs is supporting the growth of Saudi Arabia personal grooming market in the upcoming five years. Personal grooming involves the skills that assists an individual in cleaning and maintaining their bodies. The process enhances the outer appearance as well as the personal hygiene of an individual. Personal grooming and selfcare boosts self-confidence, self-esteem, while enhances an individual’s personality. Saudi Arabia market has various personal grooming products based on they consumer preference and depending on the gender of the customer. It includes the beauty and fragrance products along with hair care products, and medicinal cosmetics. The recent outbreak of COVID-19 worldwide had affected the Saudi Arabia economy, although the Saudi Arabia personal grooming market has overcome the setback by provision of personal grooming products on online sales and personal grooming services at home. Saudi Arabia personal grooming market is segmented on the basis of product type, end user, distribution channels, competitional landscape and regional analysis. Based on product type, the market is categorized into the products specific for female and male consumers. For female consumers, the market holds shares in hair dryers, hair straighteners, hair curlers and trimmers & shavers. Whereas for male consumers the market holds shares in shavers and trimmers majorly. Hair dryers is anticipated to hold the largest market share owing to the aggressive marketing strategies by the top players that highly influencing the young adult population of the country. Trimmers & shavers among the female consumers is also anticipated to grow at a fast rate owing to the rapid increase in the young adult female population. Moreover, the products also play major role in the female hygiene thereby anticipated for a significant share in the market in upcomingfive years. Moreover, following the expenses of male consumers trimmers are anticipated for the larger market share owing to the demand of trendy styling looks while maintain the religious beliefs about the facial hair on men in the country. Also, the increasing advertisement and growing sales volume of trimmers are anticipated to drive the market growth in the forecast period, 2022-2026. Someofthetopplayers in the Saudi Arabia personal grooming market are, Philips KSA, Panasonic Middle East, Procter & Gamble SA (Pty) Ltd, GEEPAS KSA, Conair, Dyson Saudi Arabia, Wahl Clipper, Ali Zaid Al Quraishi & Brothers Company Ltd. (Remington), among others. The companies are involving themselves into research and development for the methods of better quality, to provide better products. “Jeddah and Riyadh are major cities that supports the largest number of young adult population, the cities have the maximum consumption of the personal grooming products. Prices of the products and their convenience of obtainability drives the market growth. The harsh climate in the country, poor water quality, and increased concern for the personal care routine and personal wellbeing is supporting the market growth for Saudi Arabia personal grooming products and services. New players are advised to invest in the technologically advanced products to assert their presence in the market,” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm. 11

Sample Data - Snapshot Saudi Arabia Personal Grooming Market Size, By Value (USD Million) & Volume (Million Units), 2016–2026F 15.00 12.00 13.00 14.00 110.00 9.00 10.00 11.00 80.00 90.00 100.00 6.00 7.00 8.00 50.00 60.00 70.00 5.00 20.00 30.00 40.00 10.00 2016 CAGR By Value & Volume 2020 2021E CAGR By Value & Volume 2026F XX% By Value (USD Million) YY% By Volume (Million Units) Saudi Arabia Personal Grooming Market Share, By Product Type, By Value & By Volume, 2016–2026F Hair Dryers Hair Straighteners Hair Curlers Trimmers & Shavers 2026F 25% 30% 20% 25% 25% 30% 20% 25% 2024F 25% 30% 20% 25% 25% 30% 20% 25% 2022F 25% 30% 20% 25% 25% 30% 20% 25% 2020 25% 30% 20% 25% 25% 30% 20% 25% 2018 25% 30% 20% 25% 25% 30% 20% 25% 2016 25% 30% 20% 25% Saudi Arabia Hair Dryers Market Share, By Distribution Channel, By Value & By Volume, 2016–2026F Multi-branded Electronic Stores Exclusive Brand Stores Supermarkets/Hypermarkets 2026F 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 2024F 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 2022F 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 2020 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 2018 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 2016 20% 20% 20% 20% 20% 12

Report Ordering Report Name: SAUDI ARABIA PERSONAL GROOMING MARKET FORECAST & OPPORTUNITIES 2016 –2026 Report Price License Type Price Electronic Access - Single User License $3450 Electronic Access - Multi-User License $4450 Custom Research License $8450 To View Sample OR Purchase Report 13

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