Saudi Arabia Smart Home Appliances Market 2026

2016 – 2026 SAUDI ARABIA SMART HOME APPLIANCES MARKET FORECAST & OPPORTUNITIES www.techsciresearch.com MARKET INTELLIGENCE . CONSULTING

Scope of Report Productof Interest (POI): Smart Home Appliances Smart home appliances includes the intelligence and communication to enable automatic or remote control based on user preferences or external signals from a utility or third-party energy service provider. A smart home appliance may utilize a home area network to communicate with other devices in the customer's premise, or other channels to communicate with utility systems. Market Segmentation PRODUCT DISTRIBUTION CHANNEL Year Range • Washing Machine • Online • Refrigerators • Multi Branded Electronic Review Period • Television Stores 2016 – 2019 • Air Conditioner • Supermarket/Hypermarket • Vacuum Cleaners • Others Base Year • Others 2020 REGION Estimated Year • Northern & Central 2021 • Southern Forecast Period • Eastern • Western 2022 – 2026 2

Table of Contents S. No. Contents Page No. 1. Product Overview (A brief description of the category and product inclusions considered under the scope of the study to give clear picture to the client about the product of interest.) Research Methodology (A brief description of the category and product inclusions 2. considered under the scope of the study to give clear picture to the client about the product of interest.) 3. Impact of COVID -19 on Saudi Arabia Smart Home Appliances Market 4. Voice of Customer 4.1. Factors Influencing Purchase Decision 4.2. Brand Awareness 4.3. Sources of Information Conferred 5. Executive Summary (This chapter covers summary of the complete study.) Saudi Arabia Smart Home Appliances Market Outlook, 2016-2026F (This chapter 6. includes a brief overview of the product of interest market such as total market’s growth rate, expected growth rate, key growth levers, leading region, top grossing product types, etc. It includes more of a qualitative information about the market.) Market Size & Forecast (This chapter would include the market size i.e., the revenue 6.1. generated from the Saudi Arabia smart home appliances market in one year. In this case, the market size will be provided in value terms for historic period (2016-2019); current/base year (2020); estimated year (2021E); and forecast (2022-2026) 6.1.1. By Value (USD) & Volume 6.2. Market Share & Forecast (By Value) (The overall product of interest bifurcated/split among various segments.) 6.2.1. By Product (Washing Machine, Refrigerators, Television, Air Conditioner, Vacuum Cleaners, Others) 6.2.2. By Distribution Channel (Online, Multi Branded Electronic Stores, Supermarket/Hypermarket, Others) 6.2.3. By Company (2020) 6.2.4. By Region 3

Table of Contents S. No. Contents Page No. 6.3. Product Market Map 7. Saudi Arabia Washing Machine Market Outlook 7.1. Market Size & Forecast 7.1.1. By Value (USD) & Volume 7.2. Market Share & Forecast 7.2.1. By Distribution Channel 8. Saudi Arabia Refrigerators Market Outlook 8.1. Market Size & Forecast 8.1.1. By Value (USD) & Volume 8.2. Market Share & Forecast 8.2.1. By Distribution Channel 9. Saudi Arabia Televisions Market Outlook 9.1. Market Size & Forecast 9.1.1. By Value (USD) & Volume 9.2. Market Share & Forecast 9.2.1. By Distribution Channel 10. Saudi Arabia Air Conditioners Market Outlook 10.1. Market Size & Forecast 10.1.1. By Value (USD) & Volume 10.2. Market Share & Forecast 4

Table of Contents S. No. Contents Page No. 10.2.1. By Distribution Channel 11. Saudi Arabia Vacuum Cleaners Market Outlook 11.1. Market Size & Forecast 11.1.1. By Value (USD) & Volume 11.2. Market Share & Forecast 11.2.1. By Distribution Channel 12. Market Dynamics (This chapter assesses the major demand drivers and restraints.) 12.1. Drivers/Opportunities 12.2. Challenges/Restraints Market Trends & Developments (This section captures recent trends pertaining to 13. manufacturing or consumption, market movements in terms of points of production and consumption, advancements and development) 14. Pricing Analysis 15. Policy & Regulatory Landscape 16. Saudi Arabia Economic Profile 17. Competitive Landscape 17.1. Competition Outlook 17.2. Company Profiles (Top 10 Leading Companies) 17.2.1. Company Details 17.2.2. Products & Services 17.1.3. Financials (As Reported) 5

Table of Contents S. No. Contents Page No. 17.1.4. Key Market Focus & Geographical Presence 17.1.5. Recent Developments 17.1.6. Key Management Personnel 18. Competitive Landscape 19. Strategic Recommendations 20. About Us & Disclaimer 6

Research Methodology Market Formulating Developing List Data Data Data Profiling Questionnaire of Respondents Collection Validation Analysis In-depth secondary In order to conduct List of industry TechSci conducted Data obtained as a The data was scrutinized research was conducted to industry experts’ players and industry interviews with result of primary using MS-Excel, statistical determine top players in interviews, TechSci specialists was industry experts and and secondary tools and internal the Saudi Arabia smart formulated a detailed developed. industry players for research was proprietary database to home appliances market, discussion guide. data collection and validated through obtain qualitative and overall market size and verification. rigorous quantitative insights about segmental market size. triangulation. the Saudi Arabia smart home appliances market. Primary Research Desk Research Company Analysis ✓ Identifying Key Opinion ✓ Recent Developments ✓ Market Participants Data Data Filter Research & Actionable Business ✓ Market Changing ✓ Key Strengths Collection & Analysis Intelligence Insights Solution Leaders Aspects/Dynamics ✓ Questionnaire Design ✓ Government Policies ✓ In-depth Interviews ✓ Conclusion Primary Research Secondary Paid Sources Research ✓ LinkedIn ✓ Company Websites ✓ Factiva ✓ TechSci Internal ✓ Company Annual ✓ Hoovers Database Reports ✓ White Paper Study ✓ Financial Reports ✓ Investor Presentations ✓ Regulatory Body ✓ Associations, etc. 8

Research Methodology Baseline Methodology Our dedicated team of industry experts has monitored and analyzed various aspects of the Saudi Arabia smart home appliances market. The team has analyzed the outlook of various segments of this market, while considering the major influencing factors such as rapidly increasing smartphone users and high internet penetration. The study includes market forecasting, which would enable our clients to take better decisions while planning their strategy to achieve sustainability in the Saudi Arabia smart home appliances market. Methodology Followed forCalculation of Market Size: • Market Size by Value & Volume : Market size, in terms of value& volume, for the year 2020 was calculated based on information collected through exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders, such as smart home appliances manufacturers, channel partners, market influencers & end users, industry experts, and other industry participants. • The team interviewed more than 15 – 20 smart home appliances manufacturers, 100 – 120 end users, and 15 – 20 industry experts and other value chain stakeholders in the Saudi Arabia smart home appliances market to obtain the overall market size from 2016 to 2020, which was validated by the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data during 2016-2020. 9

Research Methodology • Respondents were asked about the current and future market growth rates, market shares by product, by distribution channel, by company and by each region. Removing the outlier responses, the geometric mean of growth estimates and provider wise revenue shares generated across various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various type were further triangulated from other stakeholders. Methodology Followed forCalculation of Market Shares: • Market shares by product, by distribution channel, by company and by each region were calculated based on the responses received through primary surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from various types of smart home appliances . The final shares were calculated by taking the geometric mean of the responsesgathered fromkeyopinionleadersafter eliminating the outliers. Methodology Followed forForecasting: • TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in SPSS/Tableau Software. • Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast SaudiArabiasmarthomeappliancesmarket,TechSciResearchusedvariousforecasttechniquessuchas: ✓ Moving Average ✓ Time Series Analysis ✓ Regression Analysis ✓ Econometric and Judgmental Analysis 10

Research Methodology TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also used the impact analysis during short, medium and long term period to estimate the demand and to reach accurate market numbers. It should be noted that the figures compiled are only for the organized market including market share data. The currency used in the report is the United States Dollar (USD), with the market size indicated in USD million. Partial List of Companies Interviewed Key Secondary Sources ▪ Electrolux Arabia ▪ World Bank ▪ Al Jabr Electronics ▪ International Monetary Fund (IMF) ▪ Haier Saudi Arabia ▪ TechSci Research Proprietary Database & Knowledge ▪ LG Electronics Saudi Arabia Co Ltd Repository ▪ Samsung Saudi Arabia Co. Ltd ▪ Company Annual Reports ▪ ZAGZOOG For Home Appliances Limited Company ▪ Industry Magazines (Whirlpool) ▪ Industry Reports ▪ Alessa Industries Co. ▪ News Dailies ▪ KROMO -ALI GROUP S.R.L. A SOCIO UNICO ▪ Credible Paid Databases ▪ MEIKO Middle East FZE ▪ General Electric Co. ▪ Bosch Safety and Security System ▪ Honeywell Turki Arabia Ltd ▪ Schneider electric systems Saudi Arabia co. Ltd ▪ Siemens Ltd. (Siemens Saudi Arabia) ▪ Alesayi Electronic Co. Ltd. 11

Industry Brief According to TechSci report on, “Saudi Arabia Smart Home Appliances Market By Product (Washing Machine, Refrigerators, Television, Air Conditioner, Vacuum Cleaners, Others) By Distribution Channel (Online, Multi Branded Electronic Stores, Supermarket/ Hypermarket, Others) By Region, Competition Forecast & Opportunities, 2026”, Saudi Arabia smart home appliances market has shown promising growth in historical years until 2019 and is expected to continue its growth in upcoming forecast years 2021 to 2026. Saudi Arabia smart home appliances market owes its growth to the factors like rising demand of smart electronics among the consumers along with availability of such smart technologies. Moreover, rising number of working population in the country, especially working female population is influencing the growth of the Saudi Arabia smart home appliances market in the upcoming five years. Furthermore, technological advancements are also driving the market growth of the Saudi Arabia smart home appliances market. Innovations like energy saving models, shine protections, LED user interface, water saving properties, self-adjusted user interface and eco-friendly appliances, etc. are further supporting the growth of the Saudi Arabia smart home appliances market in the next five years. Additionally, increasing users for smart phones, penetration of internet of things in the daily life, along with the technologically advanced services of the smart home appliances have made life easier for the population. The population is thus inclined toward incorporating smart home appliances in their smart homes and the factor is supporting the growth of the Saudi Arabia smart home appliances market in the next five years of forecast until 2026. TheSaudiArabiasmart homeappliances market is segmented by product, distribution channel, competitional landscape, and regional distribution. Based on distribution channel, the market is further differentiated into online, multi branded electronic stores, supermarket/hypermarket, and others. Online distribution of the smart home appliances is anticipated to generate maximum revenue for the market growth in the next five years on the account of availability of the consumer services and security related to the purchase and the confirmed warranty of the appliances. Companies offer product setup and installation services that help users to buy products online without any hesitation. Major market players in the association with the online portals make sure the delivery of the appliances is made without compromising the built of the appliance and its functioning. Moreover, in various circumstances, online sales add to the warranty periods for the appliances that is covered separately by the online channels and therefore aids the consumer as well as the company. Based on product, the market is further segmented into washing machine, refrigerators, television, air conditioner, vacuum cleaners, and others. Refrigerators are anticipated to hold the largest revenue shares of the market and assert its dominance over the market segment on the account of surging demands among the consumers owing to the weather ad climate conditions of the country. Factors like growing number of households, an increasing number of expatriates in the country, surging disposal income, and declining prices are further aiding the growth of the Saudi Arabia smart home appliances market in the subsequent years of forecast. Double door refrigerators are more in demand among the consumers in Saudi Arabia due to technological advancements Energy-efficient refrigerators are expected to support the market growth in the future forecast years until 2026. Apartial list of market player in the Saudi Arabia smart home appliances market includes Electrolux Arabia, Al Jabr Electronics, Haier Saudi Arabia, LG Electronics Saudi Arabia CoLtd, Samsung Saudi Arabia Co. Ltd, ZAGZOOG For Home Appliances Limited Company (Whirlpool), Alessa Industries Co., KROMO - ALI GROUP S.R.L. A SOCIO UNICO, MEIKO Middle East FZE, General Electric Co., Bosch Safety and Security System, Honeywell Turki Arabia Ltd, Schneider electric systems Saudi Arabia co. Ltd, Siemens Ltd. (Siemens Saudi Arabia), Alesayi Electronic Co. Ltd., among others. These market players hold larger shares of the market than the new market players. With the evolving technology, it is appropriate to say that the effective research and development of the technologically advanced devices would support the market growth and benefit the market players as well as the consumers. New market players may focus on the research and development to provide devices that satisfies the consumer demand as well as benefits the market players in building their brand value. Other competitive strategies include mergers & acquisitions and new product developments. “Smart home appliances demand in the country is rapidly increasing. Technological advancement, capital investment in the research field and governmental schemes for innovations of eco-friendly and energy-efficient appliances is further substantiating the growth of the market in the upcoming five years. Market players entering the market may invest their finances in the technological advancement and detailed research for their brand establishment. The market is well-established and new market players would benefit if they functioned in the collaboration with the already established entrants of the market in the future years,” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global managementconsultingfirm. 12

Sample Data - Snapshot Saudi Arabia Smart Home Appliances Market Size, By Value (USD Million) & Volume (Thousand Units), 2016–2026F 13.00 14.00 15.00 10.00 11.00 12.00 90.00 100.00 110.00 7.00 8.00 9.00 60.00 70.00 80.00 5.00 6.00 30.00 40.00 50.00 10.00 20.00 2016 CAGR By Value & Volume 2020 2021E CAGR By Value & Volume 2026F XX% By Value (USD Million) YY% By Volume (Thousand Units) Saudi Arabia Smart Home Appliances Market Share, By Product, By Value, 2016–2026F Washing Machine Refrigerators Television Air Conditiner Vaccum Cleaner Others 2026F 20% 20% 20% 20% 10% 10% 2025F 20% 20% 20% 20% 10% 10% 2024F 20% 20% 20% 20% 10% 10% 2023F 20% 20% 20% 20% 10% 10% 2022F 20% 20% 20% 20% 10% 10% 2021E 20% 20% 20% 20% 10% 10% 2020 20% 20% 20% 20% 10% 10% 2019 20% 20% 20% 20% 10% 10% 2018 20% 20% 20% 20% 10% 10% 2017 20% 20% 20% 20% 10% 10% 2016 20% 20% 20% 20% 10% 10% Saudi Arabia Washing Machine Market Share, By Distribution Channel, By Value, 2016–2026F Others 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% Supermarket/Hyper market 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% Multi Branded 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% Electronic Stores 2016 2017 2018 2019 2020 2021E 2022F 2023F 2024F 2025F 2026F Online 13

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