Minimal Trust Gains for News Sources Percent trust GLOBAL 27 - 0 + Significant change Distrust Neutral Trust (1-49) (50-59) (60-100) 63 59 47 41 Change, +1 +1 +1 +1 2022 to 2023 Search engines Traditional media Owned media Social media Least-trusting S. Korea 49 U.S. 48 Japan 29 Canada 21 countries for France 47 S. Korea 43 *Sweden 25 France 19 each source Japan 44 Japan 39 S. Korea 22 *Sweden 19 2023 Edelman Trust Barometer. COM_MCL. When looking for general news and information, how much would you trust each type of source for general news and information? 9-point scale; top 4 box, trust. Question asked of half of the sample. General population, 27-mkt avg. Year-over-year changes were tested for significance using a t-test set at the 99%+ confidence level. *Sweden is not included in the global average.