Four Forces That Lead To Polarization Economic Anxieties Institutional Imbalance Mass-Class Divide The Battle for Truth 1 2 3 4 Economic optimism is collapsing Business is now the sole institution People in the top quartile of income A shared media environment has around the world, with 24 of 28 seen as competent and ethical; live in a different trust reality than given way to echo chambers, countries seeing all-time lows in the government is viewed as unethical those in the bottom quartile, with making it harder to collaboratively number of people who think their and incompetent. Business is under 20+ point gaps in Thailand, the solve problems. Media is not families will be better off in pressure to step into the void United States, and Saudi Arabia. trusted, with especially low trust in five years. left by government. social media.
2023 Edelman Trust Barometer [COPY] Page 4 Page 6