Business Only Trusted Institution Percent trust GLOBAL 26 excludes France - 0 + Significant change Distrust Neutral Trust (1-49) (50-59) (60-100) 62 59 50 50 Change, -1 -1 -1 -2 2022 to 2023 Business NGOs Government Media Least-trusting Spain 49 *Sweden 44 Japan 33 UK 37 countries for Japan 47 Germany 41 S.Africa 22 Japan 34 each institution S. Korea 38 Japan 38 Argentina 20 S. Korea 27 2023 Edelman Trust Barometer. TRU_INS. Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right.9-point scale; top 4 box, trust. General population, 26-mkt avg. *Sweden is not included in the global average. Year-over-year changes were tested for significance using a t-test set at the 99%+ confidence level. Due to a translation inconsistency, the France data was removed from this slide. For more details contact the Trust Barometerresearch team.