Only Business is 2023 Ethical Competent and Ethical; 2020 Sustains Rise in Ethics for Third Year NGOs (-3, 22) (Competence score, net ethical score) Business (11, 18) 2022 GLOBAL 23 Excludes China and Thailand 2020 to 2023: +19pts in ethics 2021 Less competent Competent (14, -1) Government Media (-42, -11) (-23, -8) 2023 Edelman Trust Barometer. The ethical scores are averages of nets based on [INS]_PER_DIM/1-4. Government and Media were only asked of half of the sample. The competence score is a net based on TRU_3D_[INS]/1. Government and Media were only asked of half of the sample. General population, 23-mkt avg. Data not collected in China and Thailand. For full details regarding how this data was calculated and plotted, please see the Technical Appendix. Due to a translation inconsistency, the France data was removed from this Unethical slide. For more details contact the Trust Barometer research team.