Government and Media Fuel Cycle of Distrust, Seen as Sources of Misleading Information Percent who say GLOBAL 25 Excludes China and Thailand These institutions are 48 51 a source of false or a reliable source of 46 misleading information trustworthy information 42 42 39 30 29 Government Media Business NGOs 2023 Edelman Trust Barometer. [INS]_PER_DIM. In thinking about why you do or do not trust [institution], please specify where you think they fall on the scalebetween the two opposing descriptions. 11-point scale; top 5 box, positive; bottom 5 box, negative. Media and NGOs shown to half of the sample. General population, 25-mkt avg. Data not collected in China and Thailand.