Rafa el Egea ~ Por tfolio eXperien ce HOTELS Analysis Phase 14 Analysis Phase After collec ting all this data, it was time to make it more “digestible”, analyzing and organizing it so we could figure out exac tly the problems that we should tackle on the next steps. On this phase I carried out 2 projec ts: an and a . Affinity Dia gram Custom er Journ ey Map