Rafa el Egea ~ Por tfolio eXperien ce HOTELS Analysis Phase 18 Custom er Journ ey Map Th e objec tive of this projec t was to put even m ore analysis struc ture to th e research data. Th e different sec tions were taken f rom th e groups that we created on th e affinity dia gram. Th e data was th en divided into Goals, Behaviours, Context , Pain Points an d Positive. A row was used to sh ow th e user ’s em otions with em ojis, to sh ow if th e different steps were positive, n egative or n eutral. To see th e th e map in m ore detail press . h ere