ABOUT THE SURVEY The 2017 B2B Buyer’s Survey Report polled 283 C-level executives, VPs and Directors across various B2B industries during the period of April-June 2017. Each What is your title/role? respondent was qualified to have been involved in a B2B purchase decision within the past 12 months. A majority (53%) were software purchases; others included IT hardware (16%), 28% Director advertising/media promotion (12%) and business/consulting services (8%). Company sizes participating ranged from less than $25 million (28%) to companies with more than $1 billion in revenue (18%) and a wide mix in between. More than half (58%) of the respondents were the primary decision-makers in 24% C-Level these buying decisions, with 31% ranking themselves as influencers. 24% Manager What role did you play in this purchase? 58% 31% 7% 4% Primary Influencer/ Part of a team with Reviewed and decision-maker recommender equal influence on the approved terms purchase decision What industry are you in? 35% 13% 12% 11% 10% High Tech Business Services ManufacturingProfessional Services Other 2017 B2B Buyer’s Survey Report • 14