payments technology into a powerful, all-in-one offering. Square Register TOP INDUSTRIES USING SQUARE does not require a third-party mobile device, and the customer display REGISTER creates an opportunity to establish a seller-buyer connection. The average Food & Drink annualized GPV of a Square Register seller is more than $300,000, 37% demonstrating that this product is resonating with larger sellers. And Services Square Register is gaining traction with our existing sellers and attracting 28% new sellers: Nearly a third of Square Register units ordered in the first Retail quarter were from sellers new to Square. 23% Based on number of active sellers. Pokeatery is a quick-serve restaurant that specializes in poké, a raw fish–based dish found in Hawaiian cuisine. The business switched from its merchant services account to Square for our cohesive ecosystem and simple, transparent pricing. Pokeatery uses Square Register in its four locations in Northern California and Austin, Texas. The point-of-sale software has been easy for employees to use, the hardware is an ideal fit for the fast-casual environment, and customers love the look. Owner Derek Chung likes the ability to connect with his customers via Customer Directory, and two locations also use Square Loyalty and Square Marketing. For the catering business, Pokeatery uses Square Invoices—it makes billing and payment simple, and customers value the security. Additionally, Pokeatery Austin uses Square Payroll to easily manage its more than 15 employees. Pokeatery continues to grow and will open a fifth location later Pokeatery (You might think this looks like steak, but this year. it’s ) In the UK, we recently launched Instant Deposit and Cash App—two of our fastest-growing services. We know that all sellers value speed—particularly when it comes to their money. The launch of Instant Deposit helps to solve two of the biggest challenges UK businesses face: managing cash flow and gaining fast access to funds. Settlement of funds in the UK typically takes three days 2 With Instant Deposit, sellers in the UK can with other payment processors. now receive their money in minutes at the tap of a button, even outside business hours. In the first quarter, Cash App remained the #1 Finance App in the App Store, and we are excited to bring the product to the UK. The app is available to download from the App Store, Google Play, and on the web at 5
2018 Q1 Shareholder Letter — Square Page 4 Page 6