What’s Apple share? Depends which regulator you ask Apple is the minority player globally, but has 100% of the market for ‘iOS app stores’ Apple market shares, 2019 100% 75% 50% 25% 0% Global unit sales Global installed base US installed base US app store sales US teenager installed iOS app stores base Source: Apple, Gartner, Operators, @BenedictEvans, Piper Jaffray Benedict Evans –– January 2020 81