We connected (almost) everyone There are 5.5bn adults on earth, 5bn have a phone and 4bn have a smartphone Global population, 2019 (bn) 6 5 4 3 2 1 0 Global population over 14 Mobile phones Smartphones Fully online Source: World Bank, GSMA, Apple, Google, CNNIC, ITU, @BenedictEvans Benedict Evans –– January 2020 2