233 TIPS ON GRAPHICS AND VISUAL DESIGN When designing as part of a team, don’t forget to stay open-minded. As artists, we all have egos to a degree, and those can be dangerous when working on collaborative projects! Justin King, ResMed Be original. Stop following or benchmarking others, as this might bias your creativity. Talk to all the stakeholders to evaluate the why, who, what, when, and how: Why do the stakeholders wish to create the design? Who is the target audience? What is the budget? (Very critical.) When are they expecting the design to be complete? How do they want to launch the design—digital, mailer, social media, print, or anything else? Stuti Singh, Mahindra Things look so much better when they’re aligned. Use the alignment tools—they’re your friends! Nick Elkins, Guru eLearning Photoshop is a great foundational tool for creating, edited, customizing, and manipulating images. Take the extra step to learn and use Adobe Illustrator. Kelsey Rodgers, Irvine Company 4 www.eLearningGuild.com