5.1 | A Complete Guide on Content Analytics

6 minute read

Let's understand how to view analytics. RELAYTO analytics provide detailed insights into user engagement and behavior, allowing for data-driven content optimization and strategic decision-making. This enhances content effectiveness, personalization, and overall performance measurement, leading to improved user experience and higher ROI.

Opening Analytics Mode

First, there are two ways you can enter analytics.

Click on the "eye" icon in the top right corner.

Click on the drop-down menu and then select "Analytics".

Explaining Analytics Tabs

Overview

The Overview page will display the primary analytics data for your experience.

By Page

You can see the number of views, interactions, average time spent, and total time on each page. You can also filter and download the data.

By Day

You can access daily metrics, such as the number of views and visitors.

Locations

It reveals the geographical origins of your document's visitors. You can view it by country, city, or language.

Devices

It provides insights into the devices viewers use to access your digital experience, along with the number of visits for each device type.

Referrers

Gain insights into how visitors discover your digital experience, including the number of visits and visitors from each referral source.

People

You can find an overview of added users, with the option to click on an individual user to access detailed information about their activity.

Downloading Data

To download the data in .csv format, click the "download" icon.

Filtering Data

Select the period you want to view to filter by date.

Leaving Analytics Mode

To return to your experience, click the "eye" icon on the top right corner to close analytics.

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