EMAIL 17. Personalize Your Contacts Use nicknames when adding people to your contacts list so that emails from John in accounting come in as “Numbers Lover.” 18. Include a Fictional Character Add fictional characters in the “To” field of your emails based on 1 the subject of the message. 19. Put on a Display (Name) Change your own outgoing display name for your email address to something fun or memorable. If you’re really brave, make it your very first screen name.2 20. Sing Your Subject Write your subject as if it were the title of a song, such as a compliance email with the subject: “I would do anything for Sales, but I won’t do that.” 1 I was once on an email to a sales group that included “Glen Garry” and “Glen Ross.” 2 This message brought to you by: skilz4ever. Yes, that was my actual screen name. 24