AN INTRODUCTION One Last Thing... This is primarily a business book, not a humor book. That being said… it is a business book about humor, so humor will most certainly be had. Throughout these 292 pages, there are humorous stories, examples of wordplay, and definitely more than a few cheesy jokes—they’re there 1 intentionally to make a point or to make you smile at their terribleness . If you haven’t laughed and learned by the end of this thing, there’s something wrong with either you or me. Either way, I’ll feel bad, so if you didn’t learn something new or LOL a single time, send me a message at [email protected] and I’ll give you a refund.2 OK, that’s enough introduction, let’s do this. 1 For grammar lovers: I used there, their, and they’re in the same sentence; hopefully “their” correct. 2 Yes I’m serious about this. Whether it is with this book or one of my speaking engagements, I only want to be paid if I actually deliver value. As of this writing, no one has ever asked for a refund. vi