NETWORKING “It’s not who you know, it’s whom.” - Joan Rivers To some people, networking is a bad word. To others, they see it as how business gets done. While it’s true “schmoozers” are a bane to building effective relationships, good networking is about establishing and strengthening individual relationships that are mutually beneficial. Humor can help facilitate new interactions and set the stage for positive, supportive networking. Plus it reminds both parties that they are talking to a human being, not a robot1. 1 Robots rarely have a sense of humor, unless it’s Bender from Futurama. 70