HUMOR THAT WORKS The problem isn’t that people think humor is a bad thing. It’s that not everyone realizes that humor is a GREAT thing. In today’s world, it’s not a nice–to–have, it’s a must–have. Businesses cannot afford to be less productive, less creative and more stressful. So, here are 10 reasons why you (yes, YOU) should use humor. And if you’re ready to go but don’t think your coworkers will approve, share this chapter with them. If they still don’t believe you, let me know and I’ll come 1 talk some sense into them. Note: I didn’t make these benefits up. They’re all backed by studies, research, and experimentation. See Humor Benefits in the sources at the end of this book. Note about the Note: If I had made one up, it would have been that humor makes you more attractive to other people. Note about the Note about the Note: As it turns out, I don’t have to make that up. Studies have shown that “sense of humor” is often ranked in the top 3 traits people look for in a significant 2 other and humor–use can improve your dating success . 1 No, seriously. I have a keynote speech specifically tailored for skeptical organizations. In all the times I’ve presented it, I’ve yet to have a group who didn’t rate the speech as Great or Fantastic. 2 See Laughing All the Way to the Bedroom. 5