Evolution of B2B Back to Summary EXPERIENCE DISTRIBUTION ANALYTICS Content TO GRANULAR ANALYTICS FROM NO FEEDBACK & Digital body language INSIGHT Prescriptive AI Crystal ball Black hole By account/person Real-time notiļ¬cations & triggers Delayed outcomes Largest reader Random content investments Data-driven content investments interaction data What readers say What readers ACTUALLY do Smart notiļ¬cations Engagement RELAYTO/ Metrics Email PDF Social Website Document No data tracking downloads likes & views analytics Experience
![RELAYTO/ Key Content Transformation - Page 13](/cdn-cgi/image/width=600,quality=80,format=webp/https://cdn.relayto.com/images_originals/621cb14276028.jpeg)