Context + Rationale Savvy B2B leaders want to deliver unique customer experiences… all while uplifting average deal size, velocity & win-rates. Since the COVID era began, the new normal requires that these experiences happen 24/7 & via virtual meetings. Yet the status quo for in-depth “digital” content includes static & dense presentation decks & paper-first PDFs shared via in-person meetings, emails or as downloads from HTML sites. Authors lose control & engagement data after sharing. One-off web design templates & development for creating landing pages is possible. However, this model breaks down with high-volume or unique content. It requires a large budget, coding skills & more time. And post-publishing, landing pages provide limited analytics & engagement risk. < > $ LARGE Budget MORE Time CODE & Web Design Skills In addition, post-publishing, microsites provide: ! LIMITED Analytics ENGAGEMENT Risk