Case Study: Looker

CASE STUDY Looker boosts inbound lead sign ups by 255 percent with G2 Crowd campaign. The Results The Company Looker brings data-driven decision making to every level of an enterprise with a data Increased lead Higher quality Competitive wins Increased customer platform that creates a single volume leads awareness source of truth, allowing every business team to easily ask and After the release of the Grid℠ report, Looker saw an increase in high-quality lead answer their own questions. referrals directly from their product profile on G2Crowd.com. By licensing the The company is powering data for their own campaigns, Looker saw a 255 percent increase in total inbound data-driven cultures at more than lead volume. In addition to the full report, Looker utilized G2 Crowd’s comparison 500 industry-leading companies report, featuring a head-to-head view of Looker’s strengths against the compe- such as Yahoo!, Gilt, Warby tition, to differentiate the product and close more deals. Parker, and Sony. “G2 Crowd filled an important content gap for Looker and connected the company with more than double their standard rate of inbound leads.” Lissa Daniels, Sr. Director of Demand Generation

CASE STUDY The Partnership In Action Looker partnered with G2 Crowd to help drive new reviews and better tell their Reach new customer story. Together, this outreach resulted in an increase of testimonials about the segments and generate exceptional experience that customers were having with the product. The verified qualified sales leads. user reviews on G2 Crowd provided accurate, objective, head-to-head product differentiation, which prospects found highly valuable. This provided an objective Looker solidified a position benchmark that increased awareness of Looker’s offering in a competitive market. as a Leader on G2 Crowd’s Business Intelligence Challenge Addressed Platforms Summer 2016 Grid℠ Report. They licensed For newer companies it can be difficult to gain market presence quickly, especially the full report from G2 in a saturated market. These companies need a disruptive option to sidestep Crowd and used the content the traditional analyst ranking and spread the word that they offer an exceptional as a downloadable offer in customer experience. Solving this problem creates opportunities for accelerated LinkedIn sponsored updates. growth. The pay-per-click campaign helped Looker reach new The Work customer segments and generate qualified sales G2 Crowd helped Looker source reviews and build a licensing package to begin leads. telling their story. Our account management team worked hand-in-hand with Looker to share the exceptional experience that customers were having with Our data powers the product. The reviews in G2 Crowd’s business analytics category provided world-class marketing accurate, objective, head-to-head product differentiation which customers found campaigns highly valuable. This provided an objective benchmark that increased customer awareness of Looker’s offering in a competitive market. Educate and engage with prospective buyers through Reach new customer in-depth and timely product segments and generate qualified information generated from sales leads. trusted peers – information that they cannot get anywhere else. www.g2crowd.com | 847.748.7559 | [email protected]