Case Study: Act-On

CASE STUDY Act-On saw a 4% lead-to-close ratio by engaging with active buyers on G2 Crowd The Results The Company Act-On’s cloud-based integrated workspace allows CMOs and their marketing organization Increased Competitive wins Higher quality to steward the customer conversion rate leads experience end-to-end. With Act-On, marketers can create Act-On Software has seen a lot of success from engaging with active buyers and execute brand awareness, on G2 Crowd. These prospects, while not high in volume, are Act-On’s highest demand generation, and converting leads. In just over three years of partnership with G2 Crowd, Act-On customer expansion campaigns. has received 648 leads from their profile. Of those leads, Act-On has won 26, resulting in a 4% lead-to-close ratio. “I look at G2 Crowd as being another channel for us to get in front of the right type of buyer that is in need of our solution. While it’s not high volume, it’s high quality. We’ve closed hundreds of thousands of dollars off of G2 Crowd.” Paige Musto, Senior Director, Corporate Marketing at Act-On Software, Inc.

CASE STUDY The Partnership In Action Act-On is one of G2 Crowd’s oldest customers. Since late 2013, Act-On has Proving competitive made use of both the Branding subscription and various category reports. advantage with In addition to prospecting the active buyers who engage with them via their G2 Crowd data product profile, Act-On uses G2 Crowd content in their marketing programs. They leverage segmented Grid reports to tailor sales conversations based on Act-On has used their the prospect’s company size and promote the category Grid reports across all position on G2 Crowd to channels to highlight their Leader status in the Marketing Automation category personalize their sales on G2 Crowd. outreach and nurture prospects further down the funnel. Highlighting their leader status in G2 Act-On showcases Crowd reports has helped customer voices on G2 Crowd Act-On use the voice of the customer to convince prospects to buy. Our data powers world-class marketing campaigns Educate and engage with prospective buyers through in-depth and timely product information generated from trusted peers—information that they cannot get anywhere else. www.g2crowd.com | 847.748.7559 | [email protected]