58 Architectural photography should appear in a textural context showcasing patterns and dramatic angles to reflect the brand's graphic language. The goal of visitor photography is to convey a fun , engaging and interactive atmosphere. People should appear in groups to reinforce the support and togetherness aspects of the Alliance. People should not appear posed and should not be looking into the camera unless there is only one person in the shot. Colors should be bold and strong and not pale in order to match the treatment of the brand's color palette. Architectural photography Visitor photography