T6 Digital doubles T6 Digital doubles Digital twins are also being recognized as an invaluable tool for brands to surface relevant solutions when people are likely to be most receptive to offers based on their unique interests, driving the future of customer loyalty. Meanwhile, emotional chatbot service Replika creates a personal AI with whom a user can express and share life events. Eternime collects a deceased person’s online presence and makes a digital replica of them for their loved ones. Employers are collecting employee data to improve productivity and proactively monitor attrition. In its Decoding Organizational DNA report, Accenture Strategy suggests that implementing responsible data strategies can help build employee trust and help generate sustained revenue growth. At IBM, AI – which has replaced 30 percent of the company’s HR staff – can use their extensive workforce data to help employees identify new skills training, education, job promotions and raises, and The Living Heart Project is exploring what we could to predict with 95 percent accuracy which people are about achieve if medical devices could be designed to resign. and safely tested virtually before being tested in the real world. In our trends last year, we predicted Synthetic realities – AI-generated realities mixing real and virtual. As digital twins and synthetic realities further combine, we will see the emergence of the next generation, personal equivalent – digital doubles that combine your data, context and aggregated external information. 81 82