Accenture | Mobile World Congress Story
Digitize Event Experience for Mobile World Congress 19 Interactive & modern UX resulted in 4X engagement and more meetings booked, faster.
Problem Solution 1. The outdated & static content 1. Modern & dynamic interactive content experience 2. Scattered information 2. Unified content 3. Manual workflow 3. Intelligent automation with AI & no-code 4. No insights on the content performance 4. Deep analytics View Interactive Guide AVA Digital Platinum Award Winner
Metrics 428% 80K+ 3,419 CTAs Increase in engaged New Interactions Performed e.g meeting visits YoY requests
“I loved seeing clients coming to our stand “The interactive experiences made such with RELAYTO page open on their phones.” a difference to endless PPTs.” Cristina Sanchez Morales Rosie Milton-Schönemann Marketing Manager Media Relations “First UX for attendees creates “It was easy to share with my clients, as I a lasting impression…” only had to send them one link and that was up-to-date at all times - no need to forward different versions of an Excel Spreadsheet.” Jessica Kane Managing Director, CMT Feedback Survey