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More than half of marketing leaders surveyed said their workflow is siloed with disconnected processes. Unsurprisingly, this is correlated with negative outcomes, including more time spent on non-core tasks and reduced ability to meet deadlines and fulfill objectives and goals. The percentpie o aprketini lepders who report their workfow or shippini content pnd cpappiinss is ‘siloed with disconnected processes’ Strongly agree 22% Moderately agree 33% Sl5g4tly agree 19% Sl5g4tly d5Bagree 1L% Moderately d5Bagree 6% Strongly d5Bagree 3% The percentage of marketing teams who meet their deadlines ‘almost always’ Agaooeooakfoo eaaoe slooe 13% Ds agaooeooakfoo eaaoe slooe 39% Total 20% The percentage of marketing teams who meet their objectives and goals ‘almost always’ Agaooeooakfoo eaaoe slooe 17% Ds agaooeooakfoo eaaoe slooe 35% Total 22% 13 Airtable 2022 Marketing trends report

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