Albertsons Companies Brand Standards CORPORATE DIVISION November 2017

TABLE OF CONTENTS (Corporate Division) Our Mission 3 File Formats & Usage 18 Visual Identity 4 Legal 19 Photography 5 Creative/Layout Treatments 20 Typography 6 Creative Samples 26 Albertsons Companies Foundation T-shirt Layout Examples 30 Color Palette 7 Primary Expression 8 Approval Process 31 1-Color Logo Options 9 Logo Clear Space 10 Do’s & Don’ts 11 Division Logo Assets 15 Vendor Logo Assets 17 2

Dedicated to bettering the lives of people in our neighborhoods. Our Foundation supports causes that impact our customers’ lives. Albertsons stores provide the opportunity to mobilize funding and create awareness in our Our neighborhoods through our employees’ passion, partnerships with our vendors, and the generous contributions by our customers. We take pride in ensuring that mission the vast majority of the funds we raise stays in local communities and refl ects what is important to our customers and employees. 3

Our brand personality traits are the qualities that personify the way we want our voice to sound. They provide a filter to ensure our communications always stay true to our brand. We’re compassionate, trustworthy, Visual knowledgeable, approachable, and generous. These 5 characteristics should resonate in our tone, whether verbally or in our written word. identity Our logo communicates our brand personality. The Foundation logo consists of the banner logo and the word “Foundation” with a red heart. The heart graphic represents our passion for our community and the compassion that’s at the core of everything we do. 4

PHOTOGRAPHY (Corporate Division) Photography styles FEELING: Warm, friendly, genuine, compassionate, in the moment, nothing overly styled or posed COLORS: Color and Duotone 5

TYPOGRAPHY (Corporate Division) Typography Primary Typeface Our brand communicates through typestyles that Helvetica (Family) work together to reinforce our personality traits. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Our primary font is Helvetica, a classic, ABCDEFGHIJKLMNOPQRSTUVWXYZ clean font that allows us to express ideas simply, abcdefghijklmnopqrstuvwxyz confi dently, and in an approachable manner. 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ If Helvetica is unavailable, Arial may be used instead. abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Secondary Typeface Arial ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 6

COLOR PALETTE: Albertsons Companies Foundation (Corporate Division) Logo colors Colors help us create a memorable experience. When our palette is used consistently, it adds cohesiveness and reinforces our brand personality traits. ALBERTSONS DARK BLUE ALBERTSONS BLUE ® ® Pantone Refl ex Blue C Pantone Process Blue C CMYK 100-72-0-6 CMYK 100-6-0-3 RGB 0-83-159 RGB 0-160-224 HEX 00529F HEX 009FE0 FOUNDATION RED FOUNDATION BLACK ® Pantone 186 C Rich Black CMYK 0-91-76-6 CMYK 50-40-40-100 RGB 228-23-32 HEX E41720 7

LOGOS: Albertsons Companies Foundation (Corporate Division) Primary expression Albertsons Companies Foundation horizontal logo is the preferred logo lockup. Use this version whenever possible. Secondary expression Albertsons Companies Foundation vertical logo is used primarily for spaces where the horizontal logo cannot be used due to space restrictions and/or legibility concerns. 8

LOGO USAGE: Albertsons Companies Foundation (Corporate Division) One-color logos When Albertsons Companies Foundation colors are not available, the logo should print in black or white. PRIMARY BLACK LOGO (PREFERRED) These are the only black and white versions of the logo. PRIMARY WHITE LOGO (PREFERRED) SECONDARY BLACK LOGO SECONDARY WHITE LOGO 9

LOGO USAGE: Albertsons Companies Foundation (Corporate Division) Clear space As shown in the example, the clear space of the Albertsons logo is equal to the height of the uppercase letter “A” in the word Albertsons. This measurement extends from the baseline to the top of the art. The clear space of the secondary logo is equal to the height of the top leaf of the Albertsons logo. This measurement extends from the baseline to the top of the art. 10

LOGO DO’S & DON’TS: Albertsons Companies Foundation (Corporate Division) Maintaining brand integrity The primary visual representation of the brand is the logo. The examples shown here illustrate some possible misuses that should be avoided. Altering the logo in any way weakens its impact and its trademark status. Please do not: A) Add graphics to the logo. B) Disproportionately scale the logo. C) Place an image inside the logo. 11

LOGO DO’S & DON’TS: Albertsons Companies Foundation (Corporate Division) Please do not (continued) D) Change the color of the logo. WELCOME TO THE E) Embed the logo in copy. HEADQUARTERS F) Scale elements of the logo separately. G) Break apart/omit elements of the logo. 12

LOGO DO’S & DON’TS: Albertsons Companies Foundation (Corporate Division) Maintaining brand integrity The primary visual representation of the brand is the logo. The examples shown here illustrate some possible misuses that should be avoided. Altering the logo in any way weakens its impact and its trademark status. Please do not: A) Add graphics to the logo. B) Disproportionately scale the logo. C) Place an image inside the logo. 13

LOGO DO’S & DON’TS: Albertsons Companies Foundation (Corporate Division) Please do not (continued) D) Change the color of the logo. WELCOME TO THE E) Embed the logo in copy. HEADQUARTERS F) Scale elements of the logo separately. G) Break apart/omit elements of the logo. 14

DIVISION LOGO ASSETS: Albertsons Companies Foundation (Corporate Division) ALBCo_UPDATED_Banner_FoundationLogo_Horz_CMYK_RICHBLK.ai ALBCo_UPDATED_Banner_FoundationLogo_Horz_RICHBLK.ai ALBCo_UPDATED_Banner_FoundationLogo_Horz_WHITE.ai ALBCo_UPDATED_Banner_FoundationLogo_Horz_CMYK_BLK.ai ALBCo_UPDATED_Banner_FoundationLogo_Horz_BLK.ai 15

DIVISION LOGO ASSETS: Albertsons Companies Foundation (Corporate Division) ALBCo_UPDATED_Banner_FoundationLogo_Vert_CMYK_RICHBLK.ai ALBCo_UPDATED_Banner_FoundationLogo_Vert_RICHBLK.ai ALBCo_UPDATED_Banner_FoundationLogo_Vert_WHITE.ai ALBCo_UPDATED_Banner_FoundationLogo_Vert_CMYK_BLK.ai ALBCo_UPDATED_Banner_FoundationLogo_Vert_BLK.ai 16

VENDOR LOGO ASSETS: Albertsons Companies Foundation (Corporate Division) AlbertsonsCompanies_UPDATED_Banner_FoundationLogo_horz_CMYK.ai AlbertsonsCompanies_UPDATED_Banner_FoundationLogo_horz_BLK.ai AlbertsonsCompanies_UPDATED_Banner_FoundationLogo_horz_WHT.ai AlbertsonsCompanies_UPDATED_Banner_FoundationLogo_vert_CMYK.ai AlbertsonsCompanies_UPDATED_Banner_FoundationLogo_vert_BLK.ai AlbertsonsCompanies_UPDATED_Banner_FoundationLogo_vert_WHT.ai 17

FILE FORMATS & USAGE (Corporate Division) Vector Logos - .ai, .eps and .pdf Raster Logos - .jpg and .png Vector logos are scaleable images best used for print Raster logos are created by a series of pixels, or tiny applications. Images that need resizing, down to the size of squares that form the logo or image. Photographs and a penny or as large as a skyscraper, vector images remain images online are popular examples of raster images. JPGs visually crisp. AI, EPS, and PDF files are all vector files. and PNGs are raster image file formats and should never Note: A raster file that is saved as a vector file retains be increased in size from their original size. Doing so will its raster properties and should not be resized. cause these logos to appear blurry and “pixelated.” AI JPG (or JPEG) AI files are reliable file formats for print projects. AIs are JPGs are a common type of raster file found across the web and created by Adobe Illustrator, a preferred program of graphic as art placed into other documents. High resolution JPGs can designers. As a vector file, AIs are easy to manipulate, remain be used in print applications as long as they are not scaled up. crisp, and are preferred to retain the integrity of logos. Paying attention to the resolution of a JPG is essential if they are going to printed. However, JPGs used on the web can be low EPS resolution and still retain their image quality. Plus, this type of file EPS files are similar to AIs, except they are a universal file format will help to keep final file size lower than placing a vector image. (much like PDFs). Many programs can save and use EPS files. PNG PDF PNGs are great for web pages, but are not suitable for PDFs are the most universal file type. They can be viewed print applications. PNGs can be saved with a transparent from any application, on any computer. As long as a PDF is background, meaning they won’t be surrounded by a white saved from a vector file, it will retain it’s vector capabilities. box, and thus, can be placed on other colors. JPGs must If a PDF is saved from a raster file, it will remain raster. have some type of background, if even just white. This file format is a great way to share a printable file. 18

CREATIVE MANDATORIES (Corporate Division) Legal Where the logo is used, the disclaimer at the right must accompany the logo. The disclaimer should appear somewhere on the page, preferably at the bottom left or right on the page. Albertsons Companies Version: This campaign is managed by Albertsons Companies Foundation. 19

CREATIVE/LAYOUT TREATMENTS (Corporate Division) Thank You Sign (11"w x 17"h) Key Elements to Include: Place Albertsons Companies Foundation logo, the message, “Donate Today” and the legal copy within the live area of the thank you sign. LOGO Leave space around the logo, and avoid touching other elements. For clear LIVE AREA space information, see pg. 10 of the style guide. Logo sizing maximum is 6" wide Logo sizing minimum is 2" wide DONATE TODAY The goal of the thank you sign is to garner donations. Please include the call to action, “Donate Today”. Donate today sizing maximum is 72pt. Donate today sizing minimum is 48pt. 0.25" margin LEGAL Please include legal copy. See pg. 19 of the style guide for copy and placement. Legal sizing maximum is 10pt. Legal sizing minimum is 8pt. The thank you sign can also be used in kiosk as well as other places. 20

CREATIVE/LAYOUT TREATMENTS (Corporate Division) Monitor Frame (15.75”w x 11”h) Key Elements to Include: Place Albertsons Companies Foundation logo, the message, “Donate LIVE AREA Today” and the legal copy within the live area of the monitor frame. 1" margin 0.25" margin LOGO SAFETY AREA - DO NOT PLACE IMPORTANT Leave space around the logo, and avoid touching other elements. INFORMATION IN THIS AREA. For clear space information, see pg. 10 of the style guide. ANT T Logo sizing maximum is 3.5" wide Logo sizing minimum is 2" wide TION IN THIS AREA. DONATE TODAY INFORMA The goal of the monitor frame is to garner donations. Please include the call SAFETY AREA - DO NOT PLACE IMPOR to action, “Donate Today”. Donate today sizing maximum is 46pt. Donate today sizing minimum is 30pt. LEGAL Please include legal copy. See pg. 19 of the style guide for copy and placement. Legal sizing maximum is 8pt. Legal sizing minimum is 6pt. 21

CREATIVE/LAYOUT TREATMENTS (Corporate Division) Monitor Sign (12"w x 8"h) Key Elements to Include: Place Albertsons Companies Foundation logo, the message, “Donate Today” and the legal copy within the live area of the monitor sign. LOGO LIVE AREA Leave space around the logo, and avoid touching other elements. For clear space information, see pg. 10 of the style guide. Logo sizing maximum is 4" wide 0.25" margin Logo sizing minimum is 2" wide DONATE TODAY The goal of the monitor sign is to garner donations. Please include the call to action, “Donate Today”. Donate today sizing maximum is 50pt. Donate today sizing minimum is 30pt. LEGAL Please include legal copy. See pg. 19 of the style guide for copy and placement. Legal sizing maximum is 8pt. Legal sizing minimum is 6pt. 22

CREATIVE/LAYOUT TREATMENTS (Corporate Division) Table Tent (5"w x 7"h) Key Elements to Include: Place Albertsons Companies Foundation logo, the message, “Donate Today” and the legal copy within the live area of the table tent. LIVE LOGO AREA Leave space around the logo, and avoid touching other elements. For clear space information, see pg. 10 of the style guide. Logo sizing maximum is 3" wide Logo sizing minimum is 2" wide 0.25" DONATE TODAY margin The goal of the table tent is to garner donations. Please include the call to action, “Donate Today”. LIVE Donate today sizing maximum is 36pt. AREA Donate today sizing minimum is 18pt. LEGAL Please include legal copy. See pg. 19 of the style guide for copy and placement. Legal sizing maximum is 8pt. Legal sizing minimum is 6pt. 23

CREATIVE/LAYOUT TREATMENTS (Corporate Division) Scan Card (5"w x 3"h) Key Elements to Include: Place Albertsons Companies Foundation logo, the message, “Donate Today” and LIVE the legal copy within the live area of the scan card. AREA 0.1875" LOGO margin Be conscious to leave space around the logo, and avoid touching other elements. For clear space information, see pg. 10 of the style guide. Logo sizing maximum is 1.5" wide Logo sizing minimum is 1" wide DONATE TODAY The goal of the scan card is to allow store associates to accept cash donations from customers. Please include the call to action, “Donate Today”. Donate today sizing maximum is 30pt. Donate today sizing minimum is 18pt. LEGAL Please include legal copy. See pg. 19 of the style guide for copy and placement. Legal sizing maximum is 6pt. Legal sizing minimum is 6pt. BARCODE Barcodes should always be 100% black, set to overprint. When placing on a colored background, a white box should be placed behind the barcode, if not already present. The barcode file needs to be vector art (.AI, .EPS). Raster art (.JPG) can cause the fine lines to pixelate. See pg. 18 for more information about file types. Barcode sizing maximum is 2”. Barcode sizing minimum is 80% of its original size or no smaller than .75” wide. 24

CREATIVE/LAYOUT TREATMENTS (Corporate Division) Large Coin Canister (5"w x 4.75"h) Key Elements to Include: Place Albertsons Companies Foundation logo, the message, “Donate Today” and the legal copy within the live area of the coin canister. LIVE LOGO AREA Leave space around the logo, and avoid touching other elements. 0.1875" For clear space information, see pg. 10 of the style guide. margin Logo sizing maximum is 1” wide Logo sizing minimum is 1” wide DONATE TODAY The goal of the coin canister is to garner donations. Please include the call to action, “Donate Today”. Donate today sizing maximum is 24pt. Donate today sizing minimum is 12pt. LEGAL Please include legal copy. See pg. 19 of the style guide for copy and placement. Legal sizing maximum is 6pt. Legal sizing minimum is 6pt. 25

EXAMPLES: CREATIVE/LAYOUT TREATMENTS (Corporate Division) In-store POS Thank You Sign Monitor Frame Table Tent Monitor Sign Scan Card Coin Canister The barcode is the most important element of the scan card. Since the scan card is for an internal audience only (store associate), other The thank you sign can also be used in kiosk as well creative elements can be as other places. compromised to preserve the integrity of the barcode. 26

EXAMPLES: CREATIVE/LAYOUT TREATMENTS (Corporate Division) In-store POS Thank You Sign Monitor Frame & Table Tent Monitor Sign Scan Card Monitor Sign The thank you sign can also be used in kiosk as well as other places. 27

EXAMPLES: CREATIVE/LAYOUT TREATMENTS (Corporate Division) In-store POS Thank You Sign Monitor Frame Coin Canister Monitor Sign Scan Card The barcode is the most important element of the scan card. Since the scan card is for an internal audience only (store associate), other The thank you sign can also be used in kiosk as well creative elements can be as other places. compromised to preserve the integrity of the barcode. 28

EXAMPLES: CREATIVE/LAYOUT TREATMENTS (Corporate Division) In-store POS Thank You Sign Monitor Frame Monitor Sign Scan Card Monitor Sign The thank you sign can also be used in kiosk as well as other places. 29

T-SHIRT LAYOUT EXAMPLES (Corporate Division) front front front back back back 30

APPROVAL PROCESS (Corporate Division) Logo Usage Approval Process Before printing any campaign or marketing materials, all creative with logo placement must be approved by your local Foundation contact and Felicia Gray. ALBERTSONS COMPANIES FOUNDATION Felicia Gray Program Officer [email protected] Tel. 925-226-5624 31