INNOVATION IS THE KEY 1. Domestic & General started out over 100 years ago, ensuring cattle and sheep rights. So not long after the Titanic went down there was a need all of a sudden to have protection and insurance on your livestock. (09:29-09:52) We are cognizant of the fact that we need to innovate and, obviously, there is the saying “Innovate or die”. I do believe that while SaaStock is great today if we just continue doing the same thing we're doing for the next eight years, we probably won't be around or we will have plateaued. Alex Theuma