TALKING TO CUSTOMERS IS THE KEY 1. Domestic & General started out over 100 years ago, ensuring cattle and sheep rights. So not long after the Titanic went down there was a need all of a sudden to have protection and insurance on your livestock. (32:36-32:54) The key to our success is we're always talking to our customers. Over the last six months we've learned so much from our customers, which is a big reason that we are now innovating. Alex Theuma