1.1 Basics/The brand/Who we are Our corporate commitment: We are trusted to deliver in moments of truth. Our expertise has made it possible for us to achieve CORPORATE success for our customers time and time again. COMMITMENT We need to channel our efforts at every level to ensure + MISSION that we can keep our promises each and every day. This is how we can give our customers true peace of mind – as a partner known for their integrity, confidenceand honesty. BUSINESS STRATEGY Fulfilling our corporate commitment – by reflecting “+ ONE” INITIATIVES key initiatives – will lead to dedicated and committed DELIVERING THE PROMISE THE PROMISE employees, a convinced financial community and Customer Focus Sustainability Leadership Values Global Brand & confident customers. Communication The essence of all this is our shared belief in our brand core. 6