2.2.4 Basics/The design/Basic elements The typeface Our unique signature Our typeface plays an essential role in our communication. Allianz Sans Regular for headlines We use it to clearly express information that the viewer needs to digest quickly. Typefaces provide orientation and divide texts into segments that are easy to understand. Allianz Sans Regular for subheadlines, introductory texts, margin notes Allianz Sans Bold for highlighting, product name, claim This clearly legible serif typeface is ideal for longer body texts. Allianz Serif Light for longer body texts, e.g. in brochures 27