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2.2.1 Basics/The design/Basic elements The logo The logo box: Proportion and logo positioning Specific proportions have been defined for the Allianz logo boxes. There are four fixed size versions available. The most common is 8 x 3 units for the Allianz logo, the Allianz logo with descriptor and short double-branding logos. The version with 6 x 3 units is used for short Allianz company logos, e.g. AGF. Logo boxes with proportions of 10 x 3 units or 12 x 3 units respectively are used for long Allianz double-branding logos. Allianz logo: Allianz logo with descriptor Long Allianz double-branding logo: Short Allianz double-branding logo: Fixed proportion of 8 x 3 units (e.g. division or country code): The maximum proportions of the logo box are Proportion of 8 x 3 units Fixed proportion of 8 x 3 units 12 x 3 units. Logo boxes with proportions of 10 x 3 units may be used for smaller logos. 8 U 8 U 12 U 8 U 3 U 3 U 3 U 3 U 1 U 1 U 1 U 1 U 1 U 1 U 1 U 1 U Logo centered vertically Logo centered vertically Logo centered vertically Logo centered vertically 1717 17

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