2.1 Basics/The design/Our modular design principle Our modular design principle The interplay of these design elements creates a look for our brand that people recognize instantly. Suspendisse massa felis Each design element has its own unique function. A few simple rules govern how each one is used. The image is all-encompassing. Product name Lorem ipsum dolor It can extend across entire formats. It should Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat. Company identification or claim Ut in purus malesuada dui Product name. Donec faucibus. Aliquam nunc turpis, pharetra sed, ultrices eget, vestibulum sed quam. Sed quis neques. visualize the world of our customers in a vivid Claim and authentic way. Brochure Print advertising The content box is flexible. Its dimensions may vary. It can also be positioned in a variety of ways within the layout. The logo box is consistent. Pellentesque nisi turpis eget aliquet Its dimensions and content never change. It is always suscipit. Duis sapien mi mollis eu sagittis positioned in a defined relationship to the content box. ac convallis ac nunc. Claim Visual poster 13