2.2.1 Basics/The design/Basic elements The logo Our trademark The Allianz logo consists of the wordmark Allianzand the Allianz picture mark. These elements must alwaysbe used together.Never use the picture mark or wordmark on its own. The combination of these two elements makes Allianz recognizable everywhere around the world. As a global player, Allianz also relies on its large family of subsidiaries, regional companies and partners. In some cases, the Allianz logo is combined with the wordmark of local partners. Allianz flagship logo Allianz RAS double-branding 16