2.2.7 Basics/The design/Basic elements The colors A reflection of our personality Whether in electronic or print media, on signage or in our architecture: Primary and secondary colors have been defined for use in all applications. Pantone 158 These colors clearly express the idea of trust and are derived from our personality – competitive, LORS self-confident R CO FO active Pantone 1797 committed, competent. ION passionate AT RIV DE NALITY ERSO D P AN competitive BR responsive NZ dedicated LIA AL Trust outstanding Pantone 287 committed competent passionate world-wise ambitious friendly experienced innovative sovereign warm respectful objective Pantone 7406 Pantone 363 31