2.2.2 Basics/The design/Basic elements The content box Our way of providing information Content boxes are featured in all our communication. They capture the attention of the viewer or reader. At the same time, they communicate essential information – whether in the form of headlines or interesting details. Our content boxes are a distinctive and recognizable element of our brand identity, which is why they appear in our corporate color blue. Even though they are used for text, they accentour communication much like images. Allianz: Subject line Content boxes provide a quick over- view of the topic and make information easy to understand. 18