2.2.7 Basics/The design/Basic elements The colors Business-to-business Primary colors Red: Usage only Secondary colors for (including gray) for eye-catching business customers for private and elements business customers Corporate Color Pantone 287 Pantone Cool Gray 10 Pantone 1797 Pantone 154 Pantone 1255 Pantone 5743 Allianz Blue Pantone 287 CMYK100/65/0/15 CMYK0/0/0/72 CMYK10/100/90/0 CMYK25/75/100/0 CMYK30/50/100/0 CMYK80/60/100/0 RGB 17/51/136 RGB 148/148/148 RGB 198/0/0 RGB 177/73/17 RGB 182/130/54 RGB 63/84/41 Pantone 287 Pantone Cool Gray 10 Pantone 154 Pantone 1255 Pantone 5743 60% 60% 60 % 60 % 60 % CMYK60/35/0/10 CMYK0/0/0/56 CMYK20/45/60/0 CMYK18/30/60/0 CMYK50/30/60/0 RGB 66/107/179 RGB 193/193/193 RGB 205/141/107 RGB 204/165/110 RGB 136/159/113 Pantone 287 Pantone Cool Gray 10 Pantone 154 Pantone 1255 Pantone 5743 40% 40% 30 % 30 % 30 % CMYK40/20/0/7 CMYK0/0/0/38 CMYK10/20/25/0 CMYK 9/15/30/0 CMYK25/10/25/0 RGB 129/156/204 RGB 215/215/215 RGB 237/212/191 RGB 235/213/181 RGB 199/216/181 Pantone 287 Pantone Cool Gray 10 20% 20% CMYK20/10/0/5 CMYK0/0/0/25 RGB 149/171/201 RGB 235/235/235 Pantone 287 Pantone Cool Gray 10 8% 10% CMYK8/4/0/0 CMYK0/0/0/12 RGB 229/236/246 RGB 245/245/245 34