2.2.3 Basics/The design/Basic elements The imagery Image style and image type Trustis the core value of Allianz. We have derived E YL imagery that allows us to clearly express this value. EST AG 1) 2) LIM A The image style and image type help us bring R NE E G our personality to life. E E generous P TYP TY GE composition GE MA A C I M IFI L I C use of color We have defined a common image style shared A PE LITY ER Z S ONA N N ERS GE IA P exciting by all brands. This is expressed by a generous LL ND competitive A RA responsive arrangement Z B composition, characteristic use of color and IAN dedicated exciting arrangements. A LL outstanding committed competent passionate world-wise ambitious The common image type is characterized by powerful experienced innovative authentic respectful authenticity, quality and clarity.Additional image positive type attributes reflect the individual brand personali- qualitative direct ties of each member of our group. The qualities clear that specifically define the image type of the Allianz flagship brand are powerful, positive and direct. 1) The image style refers to the formal aspects of the 2) The image type details the qualitative aspects of the visuals photography, including coloration and composition. we use, the stories we tell and the motifs we select. 20