1.2 Basics/The brand/What characterizes us What characterizes us The brand core that unites our entire group of brands is trust. Thanks to decades of success in the financial services sector, Allianz has become an icon of trust.We have been partner to our customers around the world, providing them with protection and committed competitive helping them to achieve their financial goals. powerful responsive ambitious innovative This is captured in our promiseto our customers: passionate Trust solution-driven integrity confidence “With Allianz you will feel confident. Thanks to the support honesty of your personal advisor who enables you to take the best decisions for you that prove Allianz’s value in moments of truth. competent And who is there for you whenever you need him.” world-wise experienced outstanding We have taken this promise and our brand core trust to define our winning personality. It helps us bring the Allianz brand to life. 7