1.2 Basics/The brand/What characterizes us In our family of brands, trustis the basis for everything we say and do. While members of our family have their own unique personalities and identities, we share the same design framework that makes us recognizable as a group of reliable partners. Die Beraterbank This design framework is based on the idea of unity in diversity. Even though all of our brands use the same design elements, it is possible for each of us to express our distinctive personalities. 9