2.1 Basics/The design/Our modular design principle Our look We need a clear and simple look to effectively Product name Lorem ipsum dolor communicate our unique personality. Only in this way Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat. can we create an image of visible trust. Company identification or claim Content box We have developed a modular design principle that reflects our idea of unity in diversity. Our visual identity is based on three distinctive elements that create a Logo box consistent look while allowing us to express our Image individual personalities. The imageinvolves the customer. It reflects moments in their everyday lives. The content boxinforms the customer. It makes our messages easy to recognize and remember. The logo boxreassures the customer. Product name Lorem ipsum dolor It is the icon of trust for our customers. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat. Company identification or claim Example of how identity elements work together 12