SHAREHOLDERPROPOSALS 19 included in this program. In 2021, we expanded the program to provide incentives for even more products. Tofurther incentivizesustainabilityefforts,wealsopartnerwithbrands,vendors,andmanufacturersthroughourClimatePledgeFriendly program, which labels more than 200,000 products sold on our online platform as Climate Pledge Friendly when they have received one or more of 37 different sustainability certifications, including our own Compact by Design certification.20 Products Repackaged for Delivery TotheextentwecannotshipproductsintheirowncontainerundertheFFPprograms,wearedrivinginnovationinpackaging equipmenttoreducetheweightandsizeofourcorrugatedboxesbycreatingright-sized boxes for most of our box shipments, reducing overall packaging weight and use of corrugated boxes. Once fully operationalized, we expect this process will eliminate the need for plastic cushioning in these boxes. We also are working to increase the recycled content used in our packaging, which in 2021 increased from 25% to 50% for our plastic film bags, and from 15% to over 40% for our plastic padded bags. These improvements are expected to eliminate more than 25,000 metric tons of new plastic each year. Weutilize machine learning algorithms to reduce unnecessary packaging weight while providing greater protection for productsastheyjourneyfromthemanufacturertothecustomer.Wealsoworkwithvendors,utilizinganalytics,testmethods, newmaterials, and new ways to build packaging that protect their products and to reduce the overall use of materials like plastic. We are also using machine learning tools to reduce our use of plastic film by identifying products that do not require the protection of bubble mailers, changing the shipment method to plastic bags for these products, and reducing the use ofplasticbyapproximately30%fortheseshipments.Werecognizethatplasticfilmisadifficultmaterialtoprocess,andmost municipal recycling programs do not accept it. In order to innovate and solve for this gap, we have developed a process for on-site plastic film recycling. In 2020, we began converting plastic film into poly bags made of 100% recycled material, which are used for package-free returns at Amazon drop-off locations in the United States. After use, the bags are collected and returned to Amazon facilities where we again convert them into new poly bags, repeating the recycling process. As of June 2021, on-site plastic film recycling is available at more than 168 Amazon sites across North America and Europe. We have also been looking across our entire operations network to incorporate more of our own recycled plastics in products, packaging, and operational processes. In 2019, we invented a new recyclable paper padded mailer that allows customer orders to arrive undamaged and in recyclable packaging with a lower carbon footprint than a box. We are expanding this mailer across North America and expect to replace the use of mixed (paper/plastic) mailers with this recyclable paper padded mailer by the end of 2022. In Europe, we have removed a wide range of single-use plastic products from our stores and we are increasing our use of flexible paper-based mailers, allowing us to significantly reduce the use of plastic in packaging. In Australia, we have replaced all single use air pillows with 100% recyclable paper material to protect goods during shipping. In 2021, we introduced a range of smaller boxes of 23 different customized sizes, allowing us to reduce free space in shipments. In Japan, Amazon is currently working to reduce single-use plastics in all cushioned and non-cushioned packages, film, and shipping materials byreplacing them with paper ones. In India, Amazon has expanded its packaging-free shipping initiative to more than 100 cities across the country and has announced that the Company has completely eliminated the use of single-use plastic in packaging originating from its 60-plus fulfilment centers. AmazonDevicesandPrivateLabelProducts Wehaveestablishedanambitiousgoalofreducingsingle-use plastics in our device packaging, with the intent to make this packaging100%curbsiderecyclableby2023.Ourprogresstowardsthisgoalisalreadyevident.Inthetwelvemonthsended September2021,weeliminatedanestimated29.8millionplastic bags from Device and Accessories packaging, shipped fromoursuppliers,comparedtothesameperiodintheprioryear.Weareworkingtosource100%ofthewoodfiberindevice packaging from responsibly managed forests or recycled sources. We are also incorporating recycled plastics, fabrics, and metals into many new Amazon devices. In 2021, we launched a number of new Echo, Fire TV, Fire Tablet, Kindle, and Smart Homedevicesandaccessoriesthat include 10-60% post-consumer recycled plastic, 40-100% post-consumer recycled fabric, 80-100% recycled aluminum, and 70% recycled magnesium, depending on the product. We also incorporated 50% post-consumerrecycledplasticintocertainpoweradaptersthatshipwithourdevices.Wearealsoworkingwithoursuppliers to ensure sustainability is a priority. For example, in 2021, several of our supplier sites, which provide final assembly for someofourmostpopularEcho,Kindle,andFireTVdevices,achievedUL’sZeroWastetoLandfillSilverorPlatinumcertification. 19 Seehttps://www.aboutamazon.com/packaging/overview/2021-incentive. 20 Seehttps://www.aboutamazon.com/news/sustainability/shop-from-over-200-000-climate-pledge-friendly-products-on-amazon. 2022ProxyStatement 43