Visual Elements Online Animations 1.29 Every banner should incorporate some element of eye - catching movement, even if still imagery is used. The oneworld logo should fade in with the call - to - action button. However, if the ad message is about oneworld, the oneworld logo should animate in at the same time as the claim copy. Buttons can manifest a soft glow as a final call to action. Logo Animations Button Animations © American Airlines, 2015 Advertising Guidelines, v 3.0